Blog
Explore Industry Insights
We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.
Top Digital Marketing Tips for Building Material Manufacturers
Brands are on the brain for B2B right now and digital marketing is primed to bring brand recognition and differentiation to the B2B realm, including for building materials manufacturers, dealers and distributors. “Roughly half of B2B marketers report that ‘increasing brand awareness’ is their number one goal in 2022,” according to integrated CRM platform Hubspot. […]
Read More
The 4 Keys to a Successful Public Relations Strategy
As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs. Maybe you have a part-time employee […]
Read More
Creative Marketing Strategies for a World of Automation
The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process […]
Read More
How Architecture Firms Can Effectively Use Social Media
Architecture surrounds us, of course, but in a moment-of-poetic-description, Reference.com spoke to the importance of architecture this way: “Architecture provides an expression of human civilization at a fixed point in time, which endures as a monument for study by future generations.” It went on to quote English writer, philosopher, and art critic G.K. Chesterton when he […]
Read More
The Ideal Trade Show Checklist & Timeline
It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Along with the themes and the push […]
Read More
How to Use Social Media Event Marketing to Boost Your Attendance
In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. But hybrid and digital events continue to perform well post-pandemic, so […]
Read More
What is Guerrilla Marketing? 6 Examples to Inspire Your Brand
You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last. But long before people were shaking up the traditional advertising with digital marketing like high ROI content marketing, innovators were trying to re-write the scripts of traditional marketers […]
Read More
Mission Statements are Critical: Brand Mission Statements to Inspire You
Why Is a Mission Statement so Important? Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place. We are really drawn to the following definition of a mission statement: “A statement used by a company to explain, in simple and concise terms, its purpose(s) […]
Read More
Customer Retention: What it Takes
For B2B companies, customer retention strategies are critical for growing profitability and sales. Losing a customer who required a significant investment to acquire could mean losing money and might even affect your reputation. If your company relies on fewer customers making substantial purchases, the loss of just one has a tremendous effect on your sales. […]
Read More
It’s a Webinar-Weary World. Thanks, Pandemic.
“Webinar” is a word most of us are familiar with—and if you weren’t familiar before the pandemic, you probably are now. Webinars differ from online meetings, but the two are often confused, particularly since the pandemic made platforms such as Zoom, Teams, and GoToMeeting household names. As the world switched to working from home, and everything […]
Read More