Blog

Explore Industry Insights

We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

social media event marketing hero image

How to Use Social Media Event Marketing to Boost Your Attendance

, , ,

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. But hybrid and digital events continue to perform well post-pandemic, so […]

Read More

What is Guerrilla Marketing? 6 Examples to Inspire Your Brand

,

You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last. But long before people were shaking up the traditional advertising with digital marketing like high ROI content marketing, innovators were trying to re-write the scripts of traditional marketers […]

Read More

Mission Statements are Critical: Brand Mission Statements to Inspire You

,

Why Is a Mission Statement so Important?  Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place.  We are really drawn to the following definition of a mission statement:  “A statement used by a company to explain, in simple and concise terms, its purpose(s) […]

Read More

Customer Retention: What it Takes

,

For B2B companies, customer retention strategies are critical for growing profitability and sales. Losing a customer who required a significant investment to acquire could mean losing money and might even affect your reputation. If your company relies on fewer customers making substantial purchases, the loss of just one has a tremendous effect on your sales. […]

Read More

It’s a Webinar-Weary World. Thanks, Pandemic.

,

“Webinar” is a word most of us are familiar with—and if you weren’t familiar before the pandemic, you probably are now.  Webinars differ from online meetings, but the two are often confused, particularly since the pandemic made platforms such as Zoom, Teams, and GoToMeeting household names.  As the world switched to working from home, and everything […]

Read More

B2B Marketing: What NOT to Do

B2B marketing strategies, tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers.  This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users. Decisions are often easy and low risk and they can happen after just one encounter.   Applying B2C strategies to B2B […]

Read More

The 5 Do’s and Don’ts of Logo Design

,

Your logo is an essential part of your company’s branding. It helps all other aspects of your marketing to be easily recognizable. It also ties all elements of your marketing plan together and creates a cohesive message for consumers. However, you only reap these benefits if your logo design is spot on. A bad logo design […]

Read More

How to Get People to Attend Your Event

,

It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout. A poor turnout isn’t only a missed opportunity to […]

Read More

B2B Retargeting: If You Don’t Do It, You Miss.

,

How many new deals fall through because no one followed up? If you’re running a B2B website, chances are it happens more than you think. B2B websites have a 70% or higher bounce rate, which means people visit and leave without going to other pages. And 97% of website visitors never come back.  What if you knew how […]

Read More

Maggie Smith Adds to ER Marketing’s Creative Team

Kansas City, Mo. – ER Marketing is pleased to announce Maggie Smith has joined the agency as a senior graphic designer. Smith most recently was a graphic designer with the creative team at an ad agency in Kansas City, Mo. Smith also spent years serving Cleveland University-Kansas City and the non-profit Goodwill of Western Missouri […]

Read More
Scroll to Top