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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

Manufacture Success: 5 Ways to Build a Healthy Relationship With Your Marketing Agency

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You want to get more out of your marketing budget and really feel it was worth it a year from now — even five years down the road. You’d like to meet business goals faster, so you can grow into the future. Building a strong client agency relationship with your marketing agency gets you there. When you treat […]

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How to Create Display Ads that Get Clicks

Much of today’s advertising has moved from print to the top, bottom and sides of the web pages we read every day. Good digital ads don’t only need to be attractive and clever, but they need to break through readers’ ennui and intrigue them enough so that they click through to the advertiser’s website. Creating such […]

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Kerry Benson Joins ER Marketing as Sr. Copywriter

Kansas City, Mo. – ER Marketing is excited to announce the hiring of Kerry Benson as the agency’s new sr. copywriter. Benson joins the agency from UMKC where she was the Associate Director of the Center for Excellence in Developmental Disabilities. Prior to that, Benson spent several years as the Strategic Communication Chair for the […]

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How to Create Engaging Video Content for Your Brand

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With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an […]

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Manufacture Success: Employee Retention in the Retail Lumber Industry

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The pandemic has resulted in the biggest workforce culture shift in decades. One of the industries most affected is the lumber industry. The Great Resignation has rippled through the retail lumber sector, causing many employees to leave their jobs, never to return. What is the underlying issue? How can an employer improve employee retention during the Great […]

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Manufacture Success: Tips on How to Get to Net Zero Emissions

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Being able to reach net zero emissions is something many companies in the United States want to accomplish. However, the route to get there can seem daunting and nearly impossible to accomplish.  This doesn’t have to be the case. After all, the manufacturing industry has long embraced strategies aimed at increasing sustainability. Indeed, because of […]

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Jeff Miller Joins ER Marketing as a Senior Graphic Designer

Kansas City, Mo. – ER Marketing is excited to announce the growth of their creative team with the hiring of Jeff Miller as a senior graphic designer. Joining the agency with a wealth of experience in design, art direction, video editing and motion graphics, Miller previously founded his own design company, Slow Motion Design, in which […]

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ER Marketing Wins Eight AMBIT Awards from KCDMA

Kansas City, Mo. – ER Marketing is honored to bring home eight awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing. “I couldn’t be more appreciative of the hard work that our team has put into these projects,” Elton […]

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Using Paid Media in 2022 to Hire Smarter

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Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s job seekers more specific about what they’re looking for in a potential employer, but they have plenty of options. Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, […]

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Managing Supply Chains in 2022

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Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we behaved differently than we did before lockdowns. People who […]

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