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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

Manufacture Success: Product Marketing Collateral for Dealers

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As a building materials manufacturer, you know that your success hinges on how well your dealers work to get people to buy your product. In a perfect world, you would just ship them items, and they would be ready to sell them directly to the consumer without any additional assistance from your company. But this […]

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woman uses ipad looking at website marketing metrics

What Are the Most Important Website Metrics to Track?

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You already know that keeping track of your website visitors is important. However, not all metrics carry the same weight in terms of importance or even warrant paying attention to. For example, website conversions might not be as vital if you’re not an online retailer or if your clients generally don’t use a web form […]

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ER Marketing Adds Three New Faces to the Team

Kansas City, Mo. – ER Marketing announced the addition of three new faces to their growing agency—Maggie Culhane, Zoë Jones and Koty Potts. Joining the account team, Maggie Culhane joins ER Marketing as an account coordinator. Maggie brings experience in growing and retaining clients from her position as an account executive at Jennings Social Media […]

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Manufacture Success: A Guide to Building and Supporting Distributor Partnerships

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If you’re looking to really grow your building materials company in the coming year, then you definitely want to consider working with a distributor. Why? Distributors act as sales agents for your business, finding ways and leveraging existing connections to get your products into the hands of retailers, who then ultimately sell directly to consumers. […]

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Build Better: Improving Customer Experience Using Technology in the Supply Chain

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Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic. With more people stuck at home, the process of using a […]

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Are You Ready? Planning for In-Person Trade Shows and Events in 2022

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After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement. Our ER Marketing team has missed seeing all of you — and we know you’ve missed being […]

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contractor installs solar panels on roof

Sustainable Building Materials Trends for 2022

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We only get one planet, which is why, within the construction industry, there’s been a push for increased usage of eco-friendly materials in both residential and commercial structures. And that isn’t where sustainable building materials are stopping. There are tons of different options gaining popularity and becoming far more cost-effective all the time. Not only […]

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Why Marketing to Interior Designers Is a Good Idea for Building Materials Businesses.

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When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers. This key pairing is a good way to ensure your product is the first solution they […]

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Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

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Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re […]

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female construction worker looks at mobile device at job site

Micro Moments: What They Are and Why They Matter in The Building Industry

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When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for […]

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