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    Online Blogging is Essential for Businesses of Every Type


    There is a common misconception that online blogs are meant for opinionated and self-righteous individuals who desire attention. Though the web’s most popular blogs were once dominated by such individuals, blogs have progressed into an important inbound marketing method. Every business should have a blog. It serves as an important bridge that connects your company to clients as well as prospective business partners.

    Blogs Catalyze Recall and Rapport

    It is not enough to float out the occasional inbound or outbound ad and expect it to forge meaningful bonds with clients. A deeper connection is necessary. One way to develop such a connection is through a consistently updated blog. Use your blog to show clients that your business is interested in improving their lives or businesses and establish a rapport. Just as important is the establishment of higher recall. Knowledge provided through blog posts really does help establish your brand and boost recall. Heightened rapport and recall gradually culminate in brand loyalty.

    Blogs are the Gift That Keeps on Giving

    A blog that is regularly updated with keyword-laden content will reap rewards in the days, weeks, months and years to come. Plenty of prospective customers, business clients and others who can obtain utility or enjoyment from your services or products will find your blog online through search engines. Others will land on your blog after finding links to your blog entries placed in your social media content, website and other online avenues. People will likely search the web and find links to your online blog long beyond the points in time when blog entries are made. As long as your blog entries are optimized for search engines, your posts have the potential to be read far into the future. This is the widespread exposure your business needs to attract a steady stream of clients as time progresses.

    A Viral Blog Post is a Low Cost Means of Marketing

    If your blog posts are particularly intriguing, they will inspire some readers to share the content with their friends, family, co-workers and others. It doesn’t matter what type of business you are in. If you are capable of generating insightful content or finding writers who create intriguing blog posts, these entries will be shared. If the number of shares reaches a tipping point, the blog post will go viral and spread across social media and other spheres. Such exposure will boost perception of your brand and undoubtedly spike your sales.

    Blog Posts Generate Traffic to Your Company’s Website

    Every business can benefit from an uptick in traffic to their website and social media pages. Hubspot reports 60 percent of the brands that regularly blogs acquires more customers than those lacking active blogs. Captivating blog content delivered on a consistent basis will inevitably drive prospective clients to your online content. This is especially true for blog content that is optimized for search engines. Your company’s blog has incredible potential to redirect traffic to your website, online store, social media pages and other online pages regardless of the services or products you sell. Actively post new content to your blog and it will send plenty of online traffic your way.

    Blogs Add a Professional Touch to Your Website

    Every business is tasked with proving its legitimacy, authority and expertise to potential clients and business partners. Posting well-written blog entries with insightful information, industry updates and other interesting information related to the company’s industry goes a long way in establishing the business as being led by true professionals. This is especially true of a blog that offers readers useful information. After all, businesses exist to solve problems. If your blog helps customers solve clients’ problems or improve their businesses or lives in some way, they will be inclined to view the company in a positive light.

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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