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6 Lessons from Steve Jobs for Building Product Marketing

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As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking […]

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Building Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do

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How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do?  Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article […]

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