Kansas City, Mo. – ER Marketing is pleased to announce Lindsey Shaw has joined the team as the agency’s new vice president. Her role will include management of all the agency’s functions.
Shaw joins ER Marketing after serving as the vice president and agency owner of Immotion Studios, a CPG marketing agency, for over 15 years. She is intimately familiar with overarching brand strategies, positioning and brand architecture and understands how to translate those ideas into a design concept and marketing plan.
“I’m thrilled to have Lindsey join the agency. As a former agency owner and certified brand strategist, she brings a unique perspective that will provide our clients and the agency a tremendous depth of experience,” Elton Mayfield, ER Marketing President, said.
Shaw has worked with retailers and manufacturers, including Family Dollar, Tractor Supply, Delhaize, Martha Stewart Kitchen, Virbac, CocoGoods, by helping them to establish a distinctive brand position and seamlessly integrating tailored marketing plans that align with the companies’ strategic goals.
As a certified brand strategist, Shaw develops road maps for new brands and refreshes legacy brands through a process that focuses on understanding a business, its customers, what those customers want, why the business is different and why that matters.
“I’m excited to join forces with the ER Marketing team, an agency that has over 20 years of respected experience,” Shaw said. “I look forward to a collaborative journey to continue the advancement of the marketing channel in the building industry.”
Shaw earned her bachelor’s degree in business administration, with an emphasis on marketing, from Texas Christian University (TCU) in Fort Worth, Texas.
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