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    How to Market Your Next Trade Show Appearance

    2019 brings an entirely new list of tradeshows. Are you ready to market your business in a way that will make you stand out here, or are you still working off of last year’s ideas? Here are a few ideas that will help you market your next racial appearance in a way that will get you the positive attention that you need to sell, sell, sell.

    Targeting Your Next Trade Shows

    You have the list of every tradeshow in your industry this year. This doesn’t mean that you’ll be attending all of those shows. Narrow down the list into a few that are likely to bring you the best results. What you will probably find is that the shows have themes that are common to your core values and the marketing campaign that you are cultivating for the year.

    What does this mean? It means that will be able to create a long-term story over the life of these tradeshows. You do not have to come up with a new look for each show โ€“ just a progressive one. You may be able to take many of the props that you have for one show and put them into another. This keeps your costs down and brands you as a company that knows what it is doing.

    Live Video

    Not all of your targeted audience will be able to make it to your next tradeshow. This does not mean that they can’t see you at every tradeshow. Live video is a perfect way to expand your audience and let them know about what you are doing in the real world. If your targeted customers can’t make it in person, they can certainly make it to your next livestream!
    Many savvy companies are taking their marketing to the next step through live video at every tradeshow. Not only does this expand the audience for each show, but it also improves the ROI that companies receive from each outing. On top of this, companies can create a better connection with an audience through the creation of online content spliced from the live video.

    Interactive Marketing

    You should have many other interactive events going on throughout the year, not just tradeshows. These events may be smaller gatherings on social media, conference calls, online demonstrations and many other things. While you have the undivided attention of your target audience, you can easily put in a few plugs for your next tradeshow. These are, after all, the customers and prospects that are already on the hook. They are the most likely to make purchases from you anyway, so they would be the most likely to attend your tradeshows and get something from it.

    No matter how you do your marketing during these interactive events, make sure that you are always adding value. It should be easy to segue your tradeshow into a discussion about industry events and top speakers that may be touring the circuit during that time.

    The best practices above will keep your tradeshow at the top of your targeted customers’ memory banks throughout the year. In short, you basically never stop talking about your tradeshow events, because you never stop talking about your company in an interactive way. Indirect marketing is always the best kind of marketing, and it is cheaper on top of that. Make sure that you never fall into a rut of trying to directly advertise your tradeshows, and you will be well on the way to better attendance from more highly targeted prospects!

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious โ€“ always pushing the envelope to create extraordinary work that delivers real results for our clients.

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