Smartphones are now the number one way that consumers access the Internet. People are no longer making buying decisions sitting at home on a laptop – they are actively doing commerce within the scope of their daily activities. This new consumer requires a new type of marketing – you have to keep up with their fast-paced lifestyle and stay relevant to their needs moment-to-moment.
Here are a few tips on dominating your niche by leveraging engagement in the mobile space.
Engage your prospects exactly where they are.
The mobile marketing space allows you the unique strategy of location based marketing. You can send a personalized coupon straight to a mobile device as a prospect enters a certain radius around your storefront. This coupon can also be personalized to the behavior of that individual, ensuring its relevance as well as its timeliness.
Use social media to reinforce a brand.
Social media is the new word of mouth. Review sites have created mini celebrities based around insightful critiques. It is essential to harness the power of social media to engage customers in a comfortable space that also serves as an intelligence gathering mission for a company.
Savvy companies are playing off of the entertainment value that social media apps have, especially when marketing to youthful demographics. Finding the superstars within a social media niche is the new Hollywood celebrity pitch – if you can connect with a social media influencer, you can build an organic campaign that will drastically improve your mobile marketing ROI.
Engagement means entertainment.
Although new technologies such as augmented reality have served niche communities for years, they never really hit the mainstream until they serve some entertainment purpose. When they do, it is up to your marketing gurus to figure out how to leverage more attention for your company using the new entertainment outlet.
Sticking with the AR example – Cadbury Creme Eggs used augmented reality within the Snapchat platform to create a lens app that turned people’s eyes into dancing eggs. The campaign was highly successful with younger audiences – it was used over 14 million times in 2016.
Engage your niche and avoid wide net marketing.
Leveraging engagement means finding people who want to be engaged in the first place. By focusing on highly vetted prospects, you increase your ability to retain the attention of your audience, which improves ROI. There is another advantage – you avoid the click fraud that plagues wide net mobile marketing campaigns. If you put your ads out there unprotected, your competition may steal your money by clicking on your ads, reducing the budget that gets to your target audience.
Restricting programmatic ad campaigns to private marketplaces is a great way to avoid fraud and improve engagement with prospects who are more likely to want what you are selling anyway.
If you miss the boat on mobile marketing, then your business faces serious consequences. Learn how to take your piece of the pie in this Wild West environment before it closes to new brands and ideas. Leveraging your engagement using the tips above is one of the best ways to ensure that your mobile marketing campaigns hit hard and stay relevant.