It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people.
It just makes sense. According to a study by Hootsuite, the number of people on the internet in 2018 was 4.021 billion, that is up 7 percent from the previous year!
Not all of those are using social media, but Statista predicts there to be a steady incline of social media users for future years. By 2021 that could mean 3.02 billion social media users.
Many social marketers’ have said their top goal is to increase brand awareness, according to Sprout Social here:
So how can social media increase the brand awareness for your brand through all that noise?
Why social media is great for brand awareness
Let’s recap… What is brand awareness? It’s simply the extent to which someone can recall or recognize a brand. Brands with good brand awareness are ones that frequently get brought up in conversation and are big players in the decision-making process. This alone screams the importance of brand awareness.
Collaborating with influencers can extend your brand’s reach on social media. They have large, engaged audiences who trust their opinions. By aligning with influencers that match your brand, you can introduce your products to new followers and increase your brand awareness.
How does this play into social media? We’re living in the world of social media marketing and every business knows the importance of social media. Whether you are using influencers, referrals, or simply putting out good content yourself, social media has proven to be a key factor in creating brand awareness.
Brands can also harness user-generated content to boost their image. Customers sharing personal experiences with your brand can act as endorsements, adding authenticity. This type of content builds trust because it comes from other consumers, not the brand itself.
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