In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    navigate the channel the magazine
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    How Content Marketing Can Fuel Your Thought Leadership Program

    When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert. Research supports that there is a strong, positive relationship between consumer trust, brand loyalty and increased customer referrals. In fact, 84 percent of B2B decision makers start the buying process with a referral, and customer disloyalty can stunt growth by 25-50 percent.

    So how does a brand gain this trust through thought leadership? It’s more than just saying “trust us.” It’s about building powerful content that goes way beyond the quality of SEO-optimized blog posts. Content marketing is the best approach for building trust, and it will need to have a well-oiled plan.

    A successful plan will include a stream of consistent, high-quality content that’s distributed on the most frequented customer channels. With this type of infrastructure, the ability to cement your brand as a thought leader and cultivate trust will be an easier, more effective path.

    If you are going to focus on thought leadership as a goal of content marketing, you’ll need the proper framework. The framework includes:

    1. Foundational brand language

    This language should be part of a voice and tone guide. With a value proposition, a unique selling proposition (USP) and elevator pitch – you have the essence of what type of stance the brand can take within the industry. If your USP is about keeping your industry informed of changes and how to handle them, then your thought leadership position would be to deliver content that answers these questions. It’s not necessarily about your brand picking a side. It’s about […]

    Click here to view original web page at

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    measuring the success of your marketing campaign: key metrics to track white paper er marketing
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    Scroll to Top