Hi! My name is Marketing. Many people think that I was born in 2018 with the proliferation of AI driven algorithms. I’m here to tell you that I have been around for much longer than the martech stack that you currently interpret me through.
Don’t get me wrong – there’s nothing bad about communicating with me through a great martech stack. With the right people hitting the right buttons, you can get some great things out of me. However, there are some things that you should know if you really want to make an impression with your clients and use me in the best way possible.
Creative Marketing Will Never Die
No matter how technical your marketing is, you must understand one thing. Traditional creative will never die. Even if you believe that you have the most effective predictive marketing graphic design and content bot on the planet working for you, I dare you to use it for more than a year straight without consulting with a human marketing expert. I don’t think you have the confidence in those tools to do it anyway, but even if you do, let me warn you. Put away some money for a loss in revenue. Clients will notice the difference, and some of them may leave you because of it.
I Will Always Evolve
What I am today is not what I will be tomorrow. Depending on the tools that are used to interpret me and the new clothes I put on every new business generation, I am constantly evolving. You can never get complacent when you are using me to deliver an idea. I am not meant to wear the same thing every day. You should always be learning about new ways to use me, because I am always developing new skills!
I Am A Chameleon
I can work with literally any platform. Just because a platform does not appeal to you personally does not mean that I can’t use it! You should always try to use the platforms that your customers want, not the platforms that make you feel comfortable. Also, do not blame me if you have trouble using a platform. The only reason that platform exists is because someone has figured out how to market on it. If you let me be a chameleon, I can bring you people that you never thought you could reach!
I Am Organic
Yes, you can pay for my attention, but it is much better if you try to learn how I really work from an organic perspective. Why? I will have much more respect for you! Learning me in an organic way is a much more long term pursuit. You get more rewards from a person when you spend more time with him. I’m the same way. Take the time to really learn how I work in the organic listings rather than thinking you have to pay all the time just to be my friend.