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    Google Glass – Did We Forget to Look at the Channel?

    How Google Glass Could Change the Face of the Building Industry

    With all the chatter surrounding Google Glass, I’ve often found myself wondering how such a unique piece of technology could become integrated into real world, practical situations. Most of what we hear about Google Glass—whether good or bad—involves its use as a consumer product. But what about its capabilities for users in business settings? Have we been forgetting to look at the Channel in all our talk of Google Glass? A recent New York Times article seeks to address this issue by pointing out that a much more likely use for Google Glass will be professional settings: medical, technical support, and yes, maybe even the building products industry.

    To recap the article, just a few of the many industries the New York Times outlines as having the potential to be impacted by Google Glass:

    • Engineering
    • Car repair
    • Architecture
    • Lumberjacking
    • Construction

    What does a builder in the Channel do when he or she runs into an issue while installing a product? Today, he might make a call, consult a handbook or even search for a solution on a mobile device. But with wearable devices like Google Glass, new solutions are right in front of our eyes…literally. Imagine a builder being able to watch an instructional clip as they attempt to troubleshoot a tricky product or installation – or better yet, imagine that same builder is able to use his Google Glass to video conference with a room of experts who can offer their assistance. Is it as flashy as getting walking directions to the nearest Starbucks? Probably not, but it seems a much more likely scenario to me.

    While it’s impossible to look into a crystal ball and see the future of this technology for consumers (though that might be a good idea for an app in the Google Play store), one thing is clear for Google Glass: it has the capability to change the way we look at the building industry.

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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