It’s a new year and a new decade, so it’s time to get creative with your marketing strategy. Adding videos to your brand’s marketing plan is a versatile and engaging way to reach new customers and build loyalty with current ones. Here are a few ideas that you can implement in an effort to boost your ROI.
1. Welcome Visitors
Whether people land on your website from a Google search or after clicking on a social media post, you want them to feel like you want them there. One of the best ways to do that is to create a welcome video.
Add closed captions using SRT files so visitors can follow without sound, and include a short transcript on the page for context. YouTube and Facebook support caption uploads, and transcripts improve accessibility, search, and time on page because viewers can scan details or reference later.
It doesn’t have to be very long — a couple of minutes or so is a good aim — but make sure it’s targeted to your audience. You’ll want to include information about what you do, who your company is and how you can bring value to the customer.
2. Highlight New Products
Videos are a great way to introduce new product lines and their associated products to your audience. Taking a snapshot of their unique properties and the ways a particular product addresses common pain points engages your audience and encourages them to learn more.
3. Provide Tutorials
Using videos to walk your audience through the best way to use a new product can take away the guesswork and reduce frustration. Tutorials don’t have to be limited to new products though.
You can also create tutorials for products based on feedback from your social media interactions. You can do this based on the number of questions you receive about a particular product or you can invite people to make suggestions regarding tutorials they’ll find helpful.
4. Daily Tip Videos
Posting short videos that offer daily tips is a quick and easy way to keep your brand at the forefront of your audience’s visual field. The possibilities are endless with this type of video. Some ideas include highlighting features that might be overlooked in a product, introducing an upcoming sale or providing an industry news blurb.
Track core metrics for every video so you know what works, then compare results across topics and formats to guide edits over time. Watch time, audience retention, and click-through rate show message strength, while UTM-tagged links attribute traffic and conversions in Google Analytics.
Add videos to your marketing strategy increasing the personalization of your brand. It’s this type of engagement that leads to better customer service.
