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Getting Creative with Video: 4 Ways to Boost Your Marketing Strategy

It’s a new year and a new decade, so it’s time to get creative with your marketing strategy. Adding videos to your brand’s marketing plan is a versatile and engaging way to reach new customers and build loyalty with current ones. Here are a few ideas that you can implement in an effort to boost your ROI.

1. Welcome Visitors

Whether people land on your website from a Google search or after clicking on a social media post, you want them to feel like you want them there. One of the best ways to do that is to create a welcome video.

It doesn’t have to be very long — a couple of minutes or so is a good aim — but make sure it’s targeted to your audience. You’ll want to include information about what you do, who your company is and how you can bring value to the customer.

2. Highlight New Products

Videos are a great way to introduce new product lines and their associated products to your audience. Taking a snapshot of their unique properties and the ways a particular product addresses common pain points engages your audience and encourages them to learn more.

3. Provide Tutorials

Using videos to walk your audience through the best way to use a new product can take away the guesswork and reduce frustration. Tutorials don’t have to be limited to new products though.

You can also create tutorials for products based on feedback from your social media interactions. You can do this based on the number of questions you receive about a particular product or you can invite people to make suggestions regarding tutorials they’ll find helpful.

4. Daily Tip Videos

Posting short videos that offer daily tips is a quick and easy way to keep your brand at the forefront of your audience’s visual field. The possibilities are endless with this type of video. Some ideas include highlighting features that might be overlooked in a product, introducing an upcoming sale or providing an industry news blurb.

Add videos to your marketing strategy increasing the personalization of your brand. It’s this type of engagement that leads to better customer service.

About The Author

Elton Mayfield

Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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