Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well into the future. Here are four of the business trends that will continue to dominate 2019.
Customers have had the opportunity to choose how they want to interact with brands for a while, but one of the newest business trends is allowing them to choose when they want to interact. Look for customer scheduling options that will replace cold-calling. There are increasingly more tools that not only allow, but require clients and customers to choose the time, date, method, and topic they want to discuss during sales calls. This will impact how businesses cater to or target our customers and puts them in control.
Big Data and Machine Learning
Big data has been supplying business operations with an endless variety of information that will reshape companies for years to come. The unprecedented amount of information mined, and the accumulation and accessibility of this data is continuing in 2018. It has crucially influenced the way marketing messages, digital content, and sales strategies are being formed.
For example, purchase history and online habits data, when analyzed and processed, is giving businesses invaluable insight and support for better marketing and decision making. Machine learning is accelerating the information and data utilization, as seen by the many new innovative business development software solutions.
Augmented reality (AR) has blurred the lines between the real world and the digital realm, often making it hard to differentiate the two. A perfect example of successful augmented reality was the success achieved by Pokemon Go, which shows the possibilities within the gaming community.
But, beyond that, manufacturing, real estate, and other industries are also in a hurry to take advantage of AR. Current examples are tools that allow consumers to see how a product fits in their home or how clothes will look on them before they buy them. More and more companies will have to utilize AR to enhance consumer experience, help visualize it, making it more immersive.
Business automation has always led to great changes in business practices and in entire industries. Just as business office machines have come a long way from electric typewriters, the constant upgrading of smart machines is forcing business owners, managers, and employees to rethink how they perform everyday business tasks and general practices. Look to see more robotics being used to tackle repetitive, dangerous, or physically demanding work, especially within the manufacturing industries.
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