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ERM Paying it Forward

Elton Mayfield

At ER Marketing, we look for ways to “pay it forward” in our community, whether is an individual effort like a surprise buy for the person behind you in the drive-through lane or an idea that gets the whole firm involved, like our “Tanksgiving” event -where the ERM team showed our thanks by filling strangers’ tanks. At ERM, we are proud to be a small part of the pay it forward movement.

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About The Author

Elton Mayfield

Elton Mayfield is the founder and president of ER Marketing and one of North America's leading marketing strategists for the building products industry. For more than 30 years, he has helped manufacturers, distributors, dealers, and contractors accelerate growth through branding, digital marketing, AI, and customer experience. As the author of Building Better Brands and a frequent keynote speaker, Elton is known for translating complex business challenges into practical strategies that deliver measurable results. His blend of industry expertise, innovation, and hands-on experience has made him a trusted advisor to companies looking to build stronger brands and grow more profitably.