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    Email Still Tops In B2B Content Marketing: Study

    Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute.

    Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so with educational content, and 61% with in-person events.

    On another front, 74% utilize sales team feedback to research their target audience for content marketing. In addition, 73% perform this task with website analytics, and 65% with keyword research.

    The study also found that 90% hope to be helpful, not promotional. B2B marketers have increased their use of these content types/formats: Audio/visual content โ€” 64% Written digital content โ€” 61% Images โ€” 56% In-person content โ€” 41% Audio-only digital content โ€” 38% Written print content โ€” 27% The stats were reproduced on Search Engine

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    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious โ€“ always pushing the envelope to create extraordinary work that delivers real results for our clients.

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