Most of our clients are in the midst or near completion of their 2017 marketing planning. An important element we’re discussing with them is their demand generation strategy.
Demand generation is a catch-all term that refers to the marketing elements your business employs to boost audience awareness and interest in what you offer.
As you consider your company’s demand generation toolbox, keep these online elements and tips in mind.
1. User-generated content
Most people spend at least a few minutes a day on social media. Facebook is the largest social platform with an average of 1.13 billion active users in June 2016.
Remember, when users share their experience with your company or how your product provided a viable solution to a sticky problem, their social media connections – as well as others who can see their content – are paying attention.
2. Audience engagement tools
Today’s customers don’t want to stand idly by while being lectured about the merits of your products and services. They want to engage and be part of the action.
Draw your customers in and keep them coming back with interactive content. Try infographics, quizzes, polls, videos, calculators and more.
3. Easy reading
Break content into bite-size chunks that can be easily read – and shared – in a short time. Use a story-telling narrative, as well as bullets and sub-heads, so info is skim-able, and web- and mobile-friendly.
4. Maximize budget
According to Hubspot, budgets for content marketing will continue to increase in 2017. Knowing how to effectively use resources is key to boosting demand and elevating your business.
Take the guesswork out of demand generation. Let’s talk about how we can work together to develop the tools your business needs to lead and achieve your marketing goals.
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