With the rate at which modern technology continues to grow and evolve, it’s not surprising that everything that relies on that technology moves at a similar speed, including digital marketing, leading marketers scrambling to keep up with new updates, changes to algorithms, and new techniques. Being up-to-date with emerging or continuing digital trends is crucial to stay at the front of your competitors, which can be difficult when working with a small budget. Here are some of the leading digital trends for 2020 that won’t break the bank.
Today’s online buyers are looking for a new experience while shopping, and according to a recent poll, 91% of buyers are looking for more interactive and visual content. Interactive content stands out to consumers and is more engaging, meaning visitors stay on your page longer. It’s also highly shareable and is a budget-friendly way of growing your brand awareness.
Most of your potential marketing targets, whether you’re a B2C or B2B company, use some form of social media. You might be surprised to find out how many internet users actually shop online through social media platforms. Considering that almost three-quarters of Instagram users and two-thirds of Pinterest users use the networks to discover and purchase new and exciting products, so offering consumers an easier way to find and purchase your brand on Facebook, Instagram, and Pinterest is key. Shoppable posts are projected to be the norm in 2020.
Due to consumer irritation with generic advertising that doesn’t appeal to them or connect to their lifestyle, 2020 is also looking toward marketing personalized trends to be on the upswing. Consumers are getting very good at ignoring generic mass-marketing, and some traditional methods of advertising have become less effective. In fact, personalized marketing is so attractive that in a recent survey, 90 percent of the 1,000 participants said they find personalized marketing appealing, and a full 80 percent claimed they were more likely to make a purchase from a personalized campaign.
Customers respond well to visual content, making video an important digital marketing tool in 2019. Video continues to be important heading into 2020 and likely beyond that. Simple video content goes over well, and live-stream videos actually hold consumer interest longer than pre-recorded videos with an expensive production team.
Content is still king in digital marketing and will remain so in 2020. From the old standby of email campaigns to high-quality graphics, visuals, and video content, there are plenty of ways of connecting with your target audience online. Your content can be more easily customized now than ever before through apps. Segmented email lists that are personalized perform better than generic emails sent en masse.
By providing high-quality content, you can show potential consumers your brand and expertise, while communicating with them from a place of authority. Additionally, search engines use your content in their search returns, so the more high-quality reviews, how-to demonstration videos, articles, guides and information you provide, the better chance your company will rate higher in SERP ranking – meaning more people will see your brand.
While there are a variety of new trends such as virtual reality and augmented reality tools to keep your eye on, that doesn’t mean that older, less expensive marketing methods have become outdated. In fact, it is now more important than ever to ensure your content is top-notch and provides value for your customers – and makes the most of a tight campaign budget.