With 2017 here, it’s time to take a look at the content marketing best practices that should guide your strategy development for the year. By keeping these guidelines in mind, you can better achieve your marketing goals for the year.
- Marketing with a purpose
Of course your primary goal with marketing is to generate sales, but have you narrowed down exactly how you are hoping to do so? What is the purpose of the content that is on your website? Once you define the emotions that you want your content to bring out in the visitors that come to your website, then you’ll need to be purposeful about making sure that it does exactly that.
- Video dominates
Content marketing encompasses a range of mediums, and the video portion is poised to expand once again. Instead of simply focusing on making viral videos this year, hop on the livestreaming trend. Sites like YouTube and Facebook make it easy to connect with visitors as an event is unfolding. Posting the video to your website afterwards ensures that the information is there as a resource later as well.
- Storytelling reinvents content marketing
Content marketing has always been about telling the story of how your product or service can address a need or desire that your visitor has. The way this is achieved can vary from informative to entertaining. Combining elements into a story format helps draw your visitors in. Intersperse the content with details that are relatable to those people who are most likely to benefit from what you have to offer. Sketch out a problem, grapple with trying to find different solutions and finally introduce your product or service. These points provide your audience with the connection they need to recognize that you offer them a viable solution.
- Content goes mobile
2017 isn’t the first year that content has gone mobile, of course; however, it’s likely that this will be the year that more content is digested by users on their mobile devices. This means your content has to meet several criteria. Not only does it need to be formatted to be easy to skim, it also needs to be engaging enough to make on-the-go users want to view it. In fact, your whole website needs to be mobile friendly or else your audience will go elsewhere.
Combining these four best practices for content marketing in your strategy for 2017 will set your business up for success. At ER Marketing, we develop strategies that deliver the results you envision. Are you ready to make 2017 the year your business scales success? Contact ER Marketing and explore their core competencies to find out how they can help.