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    Colors That Will Guide the Building Products Industry in 2015

    The New Sherwin-Williams® 2015 Colormix Collection

    As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection offers a variety of color palettes for designers and other pros to consider when determining what looks will sell best in the coming months. By researching trends in art, fashion, science, and pop culture, the marketing team at Sherwin-Williams has produced four palettes of varying colors to forecast the design trends that will influence those in the building products industry and beyond in 2015.

    The following four palettes should be a good starting point for those in the building products industry moving forward:

    • Chrysalis: Off-blacks, chalky neutrals, and dusty blues that evoke a sense of calm and comfort
    • Voyage: Vivid teals, greens, and purples that draw on science fiction, space tourism, and underwater adventure for more vibrant customers
    • Buoyant: Light and deep greens, corals, and purples inspired by vintage, quirky florals
    • Unrestrained: Saturated colors like yellow, turquoise paired against black and white to enhance rooms with bold, ethnic-inspired flavor

    For more on the colors Sherwin-Williams is featuring in its 2015 Colormix Collection, check out this great article by K+BB.

    About The Author

    Elton Mayfield

    Elton Mayfield is the founder and president of ER Marketing and one of North America's leading marketing strategists for the building products industry. For more than 30 years, he has helped manufacturers, distributors, dealers, and contractors accelerate growth through branding, digital marketing, AI, and customer experience. As the author of Building Better Brands and a frequent keynote speaker, Elton is known for translating complex business challenges into practical strategies that deliver measurable results. His blend of industry expertise, innovation, and hands-on experience has made him a trusted advisor to companies looking to build stronger brands and grow more profitably.

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