economic factors affecting the building products industry

Debt and Other Economic Factors Affecting the Building Product Industry

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Crafting strategic marketing plans in 2024? Consider economic shifts and rising consumer debt for effective audience connection and impactful messaging.

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the how and why of inclusive marketing

Inclusive Marketing Explained: The How and Why

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Learn how inclusive marketing reflects diverse communities and elevates diverse voices, fostering positive social change and long-term customer loyalty.

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is a marketing degree worth it?

Is A Marketing Degree Worth It?

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How can you really cultivate marketing as a skill right out of college? Do usable skills in the marketing industry now take longer to mature?

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building on b2b sales with amazon business

Building on B2B Sales With Amazon Business

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Amazon Business shows growth in B2B e-commerce, perceived as both a threat and opportunity by companies. Explore its benefits and challenges in sales strategy.

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5 reasons to add podcasts to your marketing mix

5 Reasons to Add Podcasts to Your Marketing Mix

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Developing a marketing mix can be a daunting task. You first have to understand your business and product and how it fits in the marketplace.

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Take Your Content Strategy in the Right Direction in 4 Steps

Take Your Content Strategy in the Right Direction in 4 Steps

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Your content might look sharp and read well, and have racked up LinkedIn likes and social media attention. But, how do you know if your content is heading in the right direction?

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5 must read books to boost your b2b brand voice

5 Must-Read Books To Boost Your B2B Brand Voice – 2024 Edition

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Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing landscape that is marketing today.

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the 7 deadly sins of branding

The 7 Deadly Sins of Branding

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Discover the timeless truth about branding pitfalls! Explore the 7 Deadly Sins of Branding and avoid marketing missteps that could sabotage your business.

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5 things personality tests can tell us about brands

Five Things Personality Tests Can Tell Us About Brands

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Discover how personality theory sheds light on brand identities. Explore MBTI & Big Five insights into introversion, value systems, info processing & more!

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Tips of Better QR Codes Today

Tips for Better QR Codes Today

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Explore the resurgence of QR codes: their key benefits, effective strategies for B2B success, and best practices to enhance user experience and engagement.

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