Attribution Can’t See Your Brand. Measure It Anyway.
Attribution misses much of what drives building products sales. Learn how to measure brand momentum through search trends, specifications, and dealer feedback.
AI-Driven Dealer and Sales Enablement
AI dealer enablement helps building materials manufacturers deliver accurate answers at the counter, prepare sales reps, and improve lead follow-through when buying decisions happen.
Top Digital Marketing Tips for Building Material Manufacturers
Have an established presence on the internet or are looking to really surge? Here are our top digital marketing tips for building material manufactures.
The Power of Micro-Influencers in Your Marketing Strategy
Discover how micro-influencers can drive authentic engagement and boost your brand on a budget. Learn why these niche creators are becoming essential to modern marketing strategies.
How to Update & Rebrand a Logo (A Step-by-Step Guide)
Rebranding your logo? Learn how to research, design, and roll out an updated logo that reflects your business’s growth and values.
How Manufacturers Can Implement AI Strategically
Most AI initiatives stall because of data challenges, not ambition. Learn a practical approach to AI implementation for manufacturers and how to choose the right first project.
The State of AI in Manufacturing Marketing
AI adoption is nearly universal in manufacturing marketing, but results vary. See where building products teams stand and how effectively they’re putting AI to work.
10 Things We Couldn’t Stop Noticing at the KC Artisan Home Tour
Our team toured the 2026 KC Artisan Home Tour and identified 10 recurring design trends shaping luxury homes, from natural materials and lighting to wellness and customization.
From Badge Scans to Closed Deals: Measuring Real Trade Show ROI
Here’s the conversation that happens after every trade show. Someone in leadership asks, “So — how’d the show go?” And the honest answer, more often than not, is a number that has nothing to do with money. “We scanned 400 badges.” “The booth was busy.” “We had great conversations.” All of that may be true. […]
The 6-Month Question: Measuring Spec Pull-Through From Trade Shows
The lanyard is in a desk drawer. The badge scans are in a spreadsheet somebody exported the week after the show. And six months later, when someone finally asks what came of it all, the room goes quiet. Nobody actually knows. That’s the six-month question, and almost no building products manufacturer can answer it: of […]
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