Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners.

Social Media Provides Client Insights

Social media is essential to establishing client personas, determining what clients desire and discovering how they feel about your brand. People tend to be brutally honest on the internet. Though some people use their real names on social media, they are inclined to tell the truth as communication occurs from behind the comfort of a computer screen. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Gauge how your clients respond to particular posts. Do some digging into the information provided by your company’s followers. You will gradually uncover important information that helps you better understand the people and companies you provide products and services to. Armed with this information, you will be able to make sound business decisions.

Social Media Boosts Brand Awareness

Social media outlets are free to use. All you have to invest is money in a social media manager’s wage or salary and possibly the cost of a freelance content creator. The return on this minimal investment is astounding. People who follow your company on social media, read your posts, share your content and subsequently visit your website will have a heightened awareness of your brand. Customers who are aware of your brand are more inclined to be loyal across posterity. According to a study recently conducted by The Social Habit, more than half of Americans who follow businesses on social media are more loyal to those companies.

Social Media Content Improves Web Traffic and Search Engine Optimization (SEO)

Post high-quality, keyword and key phrase-laden content to your social media platforms on a regular basis and it will spur traffic to your website. This content will also enhance your search engine ranking. The key is to provide helpful, insightful content on your social media platforms that inspires people to share with others. This style of content will prove intriguing enough to inspire visits to your website and generate legitimate interest in your company’s offerings.

A Look at the Competition

Take advantage of social media for more than connecting with prospective clients. This important platform also clues you in to what your competitors are doing. Use this information to make prudent business decisions. Perhaps you will find out your competitors are using keywords or key phrases that will also benefit your SEO push. Maybe you will spot a new offering or price point on a competitor’s social media page that you can implement.

Social Media is a Tool to Establish Legitimacy

Businesses that use social media to provide meaningful information that helps customers solve problems, save money or improves their lives in another manner garner widespread respect. People will view your business as legitimate and worthy of their business if you provide insight or assistance with your social media posts. Customers who consider a business to be legitimate are inclined to purchase its goods and services. So post with care. Do not hesitate to outsource content creation to specialists who can provide intriguing content that positions your business as a legitimate industry authority.

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