In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    navigate the channel the magazine
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    Adobe Completes Magento Integration to Marketing Cloud

    Adobe Completes Magento Integration to Marketing Cloud

    Source: Magento After purchasing commerce platform Magento back in June for a sum of $1.68 billion , Adobe recently disclosed its integration into their Experience Cloud’s marketing suite. Users currently working with the Experience Cloud’s marketing, analytics and advertising services can now access the full breadth of Magento’s commerce functionality and integrate it into their marketing strategies at both enterprise and small business levels. The integrations were announced at Magento’s annual conference, Magento Live. Magento is now one of the sub-clouds within Adobe’s Experience Cloud which features The Advertising Cloud, the Marketing Cloud, the Analytics Cloud, and now the Magento Commerce Cloud. With this latest addition to its repertoire, Experience Cloud will now let users utilize all Magento’s old capabilities with a few new tricks. At an enterprise level, the new integrations promise more in-depth and engaging shopping experiences, highly personalized AI-powered advertisements and predictive programs. “Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints,”said Mark Lavelle, the current Senior Vice President of Commerce at Adobe and a former CEO of Magento. Lavelle also stated a desire to allows organizations of all sizes to ‘make every moment shoppable” For smaller businesses, the coming integrations offer a new page builder with the ability to constantly and easily create engaging content for inbound marketing, streamlined payment systems through Magento, heightened site performance, more detailed site analytics and optimization, among other features. Adobe Experience Cloud manages more than 233 trillion data transactions annually and $141 billion in online sales transactions annually. Industry analysts have named Adobe a clear leader in over 20 major reports focused on experience – more than any other technology company. Magento, an Adobe company, is a leading provider of cloud […]

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious โ€“ always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    measuring the success of your marketing campaign: key metrics to track white paper er marketing
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    Scroll to Top