E-commerce is here, and it is still growing. Now that you have the best product or service that you can possibly make, it is time to learn how to market that product or service most efficiently to the audience that is most likely to buy from you.
With all of the erudite articles on e-commerce, the technology surrounding it and the complex processes that bloggers love to talk about, you may think that marketing for e-commerce takes a team of crack experts working 24 hours a day. This is actually not the case. Here’s a short primer on marketing for e-commerce that you can always use as a basic format for great selling.
Choose the Right Platform
To get the best experience, you need the right foundation. Fortunately, choosing a great e-commerce platform is usually the easiest part of the process. All you have to do is look at the types of sales that go on the platform on a daily basis. For instance, if you sell jewelry, you will notice that Etsy already has many jewelry sellers there. This means that the platform will naturally tend to cater to this kind of seller.
A quick Google search for e-commerce platforms in your niche should turn up quite a few options. Choose the best based on reputation and user interface. This interface should definitely include some sort of internal analytics that can help you analyze your sales performance.
Regardless of what you are selling, great pictures make all the difference. If you are a small business seller, you will be fighting an uphill battle without great visuals. Why? Those pictures are the first impression that prospects will have of your product. Think of yourself as a consumer. Would you trust a seller who didn’t even have the wherewithal to take a good picture of what he was selling?
A great description means more than digitally yelling about your product online. Forget the exclamation points and the overbearing language. Focus on truly describing the benefits of your product to your audience.
The other aspect of having a great description is optimizing that description to the platform you have chosen. Make the investment to learn about how your platform indexes products and services. Once you have figured this out, you can organize your thoughts in a way that will be attractive to the digital algorithms pushing your organic presence and the human beings who will actually purchase your products once they see the listing.
Pricing does not always mean trying to lowball your way into the market. Would you purchase dress shoes for five dollars a pair? Why not? It’s the lowest price, definitely. No, you would definitely have questions about the quality of the product being presented. Although you want to maintain a fair price that will actually get you sales, this will not always be the low price in the marketplace. Take stock of where your products sell the most. Hopefully you have chosen a platform that provides you with statistics that you can analyze.
If you follow the best practices above, you will be able to succeed no matter what product or service your marketing. Stick to the basics no matter how complex process scenes. Selling online is about the quality of the product and the connection to the customer, so don’t try to make it more difficult than it has to be!