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    5 Ways Video Marketing is Transforming B2B Marketing

    Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos are more accessible and easily consumed by target audience making it possible for brands to utilize video marketing as part of their marketing strategies. Video marketing has over the years been transforming B2B marketing and here is how.

    Video layering for long-term strategies

    Videos are becoming cheaper and cheaper to produce, making it possible to fit more videos in the same budget. It has enabled marketing professionals to think more strategically about video content. Marketers are now able to produce content in a multi-layer approach meaning they can create videos that help the customer during different points of their journey. Having different videos accompanying the buyer through their purchase journey offers the customer relevant sales converting information and also sparks interest for brand retention.

    B2B videos are better targeted

    Advanced technology not only makes video production cheaper but it also makes advanced targeting possible. Technology has improved accuracy, enhanced audience targeting, and contextual video placement which boosts the potential return on investment. Audience targeting offers marketers a powerful tool that helps them tailor their message and produce highly relevant campaigns for their different customer segments. The advanced video marketing tools offer relief for brands who are concerned about the cost of video production and the outcomes.

    Higher ROI

    Businesses utilizing videos have recorded a higher return on investment compared to other marketing tools. Video production might not be the cheapest or easiest but it does have a high pay off. With numerous affordable and steadily improving video editing tools, marketers can produce high-quality videos. Most audiences worry more about the content rather than the quality of the video. Your target audience will prefer a low-quality video that clearly explains the product or service over high-quality video with no content.

    Higher ranking on search engines

    The sole reason you produce content is to be found by potential clients. Search engines love video content as long as the content is engaging and relevant. Videos also increase the amount of time visitors spend on your site and the longer they are exposed it builds trust, and it signals the search engine that your site contains good content. According to statistics, your site is more likely to appear on search engines if you have a video on your site. To improve ranking ensure your videos are well crafted, well annotated and well tagged. Include interesting titles and descriptions and also add links to your website and products. By doing so, you will be giving potential customers a way to take the next step.

    Videos are engaging even for the laziest buyers

    Videos are easy to consume. Today, everyone is busy, and they do not have the time to read long product descriptions. The modern customer is interested in seeing the product in action. In addition to ease of consumption, most people can watch videos on their mobile phones while on the go. The number of smartphone users is ever growing giving you a larger audience.

    Video marketing plays a huge role in B2B marketing strategies by giving B2B marketers more possibilities with different video marketing innovations.

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

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