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    5 Ways Video Marketing is Transforming B2B Marketing

    5 Ways Video Marketing is Transforming B2B Marketing

    Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with.

    Video marketing in B2B offers immersive experiences and diverse visual mediums.

    Videos are more accessible and easily consumed by target audience making it possible for brands to utilize video marketing as part of their marketing strategies. Video marketing has over the years been transforming B2B marketing and here is how.

    Video layering for long-term strategies

    Videos are becoming cheaper and cheaper to produce, making it possible to fit more videos in the same budget. It has enabled marketing professionals to think more strategically about video content. Marketers are now able to produce content in a multi-layer approach meaning they can create videos that help the customer during different points of their journey.

    camera lense
    Video layering enables strategic content creation throughout the buyer’s journey.

    Having different videos accompanying the buyer through their purchase journey offers the customer relevant sales converting information and also sparks interest for brand retention.

    B2B Videos are Better Targeted

    Advanced technology not only makes video production cheaper but it also makes advanced targeting possible. Technology has improved accuracy, enhanced audience targeting, and contextual video placement which boosts the potential return on investment.

    RELATED: B2B Marketing on Snapchat and Other Video Sharing Sites

    Audience targeting offers marketers a powerful tool that helps them tailor their message and produce highly relevant campaigns for their different customer segments. The advanced video marketing tools offer relief for brands who are concerned about the cost of video production and the outcomes.

    Higher ROI

    Businesses utilizing videos have recorded a higher return on investment compared to other marketing tools. Video production might not be the cheapest or easiest but it does have a high pay off. With numerous affordable and steadily improving video editing tools, marketers can produce high-quality videos.

    lady shooting video content
    Videos yield a higher ROI due to content effectiveness.

    Most audiences worry more about the content rather than the quality of the video. Your target audience will prefer a low-quality video that clearly explains the product or service over high-quality video with no content.

    Higher Ranking on Search Engines

    The sole reason you produce content is to be found by potential clients. Search engines love video content as long as the content is engaging and relevant. Videos also increase the amount of time visitors spend on your site and the longer they are exposed it builds trust, and it signals the search engine that your site contains good content. According to statistics, your site is more likely to appear on search engines if you have a video on your site.

    Smiling young woman holding coffee cup while talking on video call using laptop in kitchen.
    Videos improve search engine rankings and user engagement.

    To improve ranking ensure your videos are well crafted, well annotated and well tagged. Include interesting titles and descriptions and also add links to your website and products. By doing so, you will be giving potential customers a way to take the next step.

    Videos are Engaging Even for the Laziest Buyers

    Videos are easy to consume. Today, everyone is busy, and they do not have the time to read long product descriptions. The modern customer is interested in seeing the product in action. In addition to ease of consumption, most people can watch videos on their mobile phones while on the go. The number of smartphone users is ever growing giving you a larger audience.

    RELATED: How to Create Engaging Video Content for Your Brand

    Video marketing plays a huge role in B2B marketing strategies by giving B2B marketers more possibilities with different video marketing innovations.


    What are some innovative visual mediums in B2B video marketing?

    Video marketing in B2B has evolved to include 360-degree videos, virtual reality-based videos, and projection mapping, providing new immersive experiences for audiences.

    How can video layering benefit long-term marketing strategies?

    Video layering allows marketers to create multiple videos tailored to different stages of the buyer’s journey, offering relevant information and improving brand retention.

    How does advanced technology improve B2B video targeting?

    Advanced technology enhances audience targeting and contextual video placement, increasing the potential ROI for video marketing campaigns.

    Why do businesses often achieve a higher ROI with video marketing?

    Despite production costs, video marketing offers a higher return on investment due to its ability to effectively convey content and engage audiences.

    How do videos contribute to higher search engine rankings?

    Videos improve search engine rankings by increasing user engagement, trust, and time spent on a website, making it more likely for the site to appear in search results.

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious โ€“ always pushing the envelope to create extraordinary work that delivers real results for our clients.

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