The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary reason for the success of many businesses. If you are a manufacturer of building products, you might not realize the importance of public relations, but the landscape is changing. Here are a few techniques you can implement to take advantage of PR:
1. Identify Your Areas of Expertise
Your areas of expertise might be solely oriented to the products you sell, or they could be tied to some type of service. The important thing to remember is that you want to limit yourself to a few key areas of expertise and then deliver focused messages within those realms.
2. Pinpoint Your Target Audience
Do you want to reach out to high-end contractors more? Or are do-it-yourself (DIY) homeowners the ones that you want to target? Being able to pinpoint exactly to whom you want to deliver your message, helps you know where to focus your public relations efforts.
3. Practice, Practice, Practice
Practice different methods of delivering your message. This might be developing speeches and having articles with your industry-specific advice appear in publications. Speaking opportunities, providing service on a board of directors, and other community activities also provide an ideal method of delivering your message and establishing good public relations.
4. Identify the Proper Media Outlets
Whether you are talking about digital media or more traditional outlets, the media is eager to find experts who are willing to share their knowledge and provide insight. Don’t be afraid to reach out to the media and offer yourself up as an interview subject.
5. Focus on the Media That is Interested in You
While you want to establish a presence with the media in general, honing your focus to those within the general business sector will yield more tangible results. Don’t forget to also target those media outlets that focus on the trade issues that are important to your business.
The above suggestions will help you hone a more focused public relations campaign. The result is that your goals will be met more quickly than if you had an unfocused plan. ER Marketing develops public relations strategies that get results. Contact us today to learn how we can partner up to reach your public relations goals.
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