Businesses that blog reap countless benefits including boosting your brand’s exposure. This includes 55% more visitors and 434% more pages indexed by search engines. 89% of businesses that have multiple posts each day on their blogs reported acquiring more customers. But blogging effectively means knowing the right elements to include in your blog.
1. High-Quality Content
Content that provides advice and guidance can influence your site visitors in a positive way. The purpose of content marketing is to facilitate the production of high-quality content in such as way that generates leads while increasing sales.
2. Add Visual Aids
Think of visual aids as a complementing the content that is on your blog. Not only are videos, images, infographics, gifs and the like more stimulating to your viewers, they can help visitors understand the meaning of your posts more easily. The bottom line is that your blog needs good visual aids in order to be fully appreciated by those people who are on your blog.
3. Social Media
Did you know that the role of social media for businesses today is to raise brand awareness? Posts that are shared, boosted, or promoted can acquire more blog viewers. Be sure to utilize all the latest social networking sites to help spread the news that you’ve posted to your blog, and include the appropriate buttons somewhere on your blog that lead to your social media accounts. This provides an easy way for your readers to follow you on their favorite social media platforms.
4. Tag and Categorize Well
A blog that is organized not only helps your visitors find what they are looking for more easily, it also makes your blog look more professional. Ensure that each blog post is slotted for the right category and that it is tagged accordingly. Categorizing provides a way for you to highlight related posts and to optimize your site as well.
5. Add a Comment Section
Providing your readers with a place to comment helps you build connections that can lead to a dynamic relationship. You’ll also solidify your stance as an expert in your field by responding to any comments made on your blog.
Blogging can seem like a lot of extra work when you are already busy. Once you establish a routine, however, you’ll be able to put up a blog post quickly and easily. ER Marketing can help develop the ideal marketing strategy for your building materials company. Reach out to us today to learn more.