4 Ways Digital Transformation Helps Today's Businesses


Digital transformation is a concept that is expected to grow exponentially. Businesses who don’t adopt its principles and otherwise adapt to the changes it brings are setting themselves up for real struggles in the near future. Need to be further convinced that your business must embrace the digital transformation? Here are four key ways in which digital is helping businesses right now.

  1. More Customer Engagement

Using information gathered digitally, businesses can engage with their customers in more meaningful ways. This includes using data intellegence to predict what customers want even before they themselves are aware of it. This knowledge enables businesses to offer what customers want by natural means, such as a conversation with someone within your company.

  1. Improved Business Methodology

Before the digital transformation began, being aware of what was going on within your business as it occurred was enough to ensure success. With the influx of concepts such as the Internet of Things and machine learning, the capability of anticipating what is likely to happen within your own business, as well as its industry, is available now. Businesses who want to succeed need to take advantage of being able to anticipate future events and capitalize on that knowledge now.

  1. Transformation of Offered Services and Products

Data intelligence is making companies within diverse industries experts in information and its effective management. From anywhere across the globe, businesses can connect with whatever they need using data. This connectivity also drives home the point that no business esists in a vaccume. Everything is interconnected. Data intelligence supports efforts to maintain a viable economy and a sustainable climate.

  1. Empowerment of Employees

Employees continue to play a key role in the growth of business. Human language is poised to become the new business interface. The use of organizational analytics provides a way to efficiently gather information from emails and other business documents. Doing so enables you to tap into the insights and knowledge that is already in place within your business.

While none of the above ideas are new concepts, the linking factor is the role that intelligence systems plays in planning and achieving these goals. ER Marketing works closely with businesses to deliver digital strategies that drive results. Learn more by contacting us at (816) 471-1400.

About The Author

Renae Krause

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