With the end of 2018 quickly approaching as the year’s final quarter gets underway, you might find that your marketing strategy isn’t getting the attention it needs to provide results for you. Or maybe you’ve run out of innovative ideas after hitting it hard all year long. Regardless of your situation, there are still some fresh marketing ideas that you can implement for 2018 and beyond.
1. Head to LinkedIn
Ever since Microsoft purchased LinkedIn in 2016, the business-oriented social media site has undergone significant improvements. Linked boasts updates like an improved user interface and a more robust newsfeed. As professionals have tired of the nonsense that often found on other social media sites, they’ve headed to LinkedIn instead, providing you with a better opportunity to connect.
Participating actively in LinkedIn groups can significantly enhance your networking efforts. Engaging in discussions within these groups boosts your visibility and helps to establish your professional presence. Crafting thoughtful posts and comments in relevant groups allows you to display your expertise.
2. Install a Facebook Chatbot
Realistically, everyone knows that you can’t monitor your social media pages 24/7. This doesn’t mean, though, that people don’t have emergencies and expect an answer from you within minutes and not hours. One way to deal with this need for immediate communication is to utilize a chatbot within Facebook Messenger. While they do require some programming, you can use them to help your customers and/or respond to messages during those times that you’re not physically online.
Customizing your chatbot to reflect your brand’s voice can improve customer satisfaction. Personalized interactions ensure that the user experience aligns with your company’s messaging. This approach can make customers feel more connected and informed about your offerings.
3. Get Personal
Personalizing the experience for your customers is a marketing strategy that you’ll continue to hear about. In fact, you can expect it to rev up even more in 2019 so now’s a good time to get a jump on it. Tailoring the environment in which your customers interact with you means that they enjoy a personalized environment. This means addressing them by name and providing product recommendations based on factors such as past purchases and/or search results on your site.
4. Market with Text Messages
Text messaging is a fantastic way for businesses to connect with those consumers who are considering your products or who have made a purchase from you in the past. Because of their widespread use and easy accessibility, reaching out via text messages is the ideal way to build connections and keep your customers informed. In fact, 91 percent of those users who signed up to receive a brand’s text found them to be very or somewhat useful.
Ensuring compliance with regulations like the Telephone Consumer Protection Act is very important for text message campaigns. Adhering to these guidelines protects consumer privacy and builds trust. Make sure to obtain explicit consent before sending messages to avoid legal issues and maintain a positive brand image.
Implementing the creative and innovative approaches noted above can rejuvenate a sagging marketing campaign and set your brand up for a stronger new year. The key is to remember that no one strategy is going to help you reach your business goals. Instead, aim for a well-rounded approach that targets your audience from several different angles.
