Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry.
1. Tap Into Your Existing Customer Base
It’s true that drumming up new business is the key to growing your business. However, you still need to make sure that your current client base is taken care of as well. Develop a marketing str that includes nurturing your current and past clients. Something as simple as a special offer that’s exclusive to your current or past clients goes a long way toward making them feel special. Another idea is to follow up with your customers about any special events that are coming up or any related services that you provide that could be of interest to them.
2. Make Use of Job Signs
Every time your business delivers materials to a job site, leave behind a job sign. This should be built into the delivery process so that it isn’t ever overlooked or forgotten about. Instead, it should be an automatic step that is part of every materials delivery so that your business name gets more attention.
3. Make a Mark Locally
Every community has civic-minded professional groups such as Lion’s Club, Chamber of Commerce and Rotary. While these organizations are a great way to network and create business connections, this isn’t their primary purpose and it shouldn’t be your business’ focus either. Instead, infuse the group with your energy, knowledge and resources as it tackles the causes that are important to them. Doing this will pay off in many ways for your business long into the future. As an added bonus, construction companies tend to be underrepresented in these types of groups so your business’ presence will be noticeable.
4. Make Volunteering a Priority
Another way to become a pillar of your community is to enmesh your business in its volunteer efforts. Embrace your community by heading up a Red Cross blood drive, cleaning a section of the highway in the Adopt-A-Highway program or donate building materials and labor for Habitat for Humanity projects. Make it a monthly or annual event and involve your entire staff.
In a nutshell, marketing your business means getting its name out there in the world. While there is a definite place for the sophisticated marketing strategies that put your business’ name in front of those most likely to make a purchase, there is also a need to implement daily strategies as well.
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