Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware.
1. Content That is Sharable and Valuable
Making content that is both sharable and valuable is at the heart of any brand awareness strategy. With this component, your brand’s awareness as an expert jumps exponentially when you publish meaningful and strong content. Keep on top of what is important in your industry by using tools such as BuzzSumo to find out what’s been doing well on social media and find out what your competition is publishing. The key is to make sure that your content is better.
2. Choose Your Social Media Platform Well
The number of social media platforms continues to rise; however, due to a limited amount of time and budget, you can limit the ones you use to maximize your ROI. Facebook tends to be a good starting point as many people in the building materials industry find themselves checking periodically throughout the day. Instagram is another popular social media platform that is rising in popularity and that might be worth your time in keeping updated due to its ability to showcase building products and projects.
3. Promote Content Using Paid Strategies
Using paid strategies instead of – or in conjunction with – organic search offers your brand the ability to increase its visibility. The key is to give your audience incentives that are valuable enough for them to interact with your brand.
4. Use Influencers Often
Influencers can help your brand gain the recognition and increase its awareness among that audience you seek – those people who make the buying decision in the building materials industry. Tagging them or otherwise alerting them to the fact that you are using them name or mentioning their website allows for an increase in your engagement with them.
These four brand awareness tips are designed to make those in the building materials industry who are charged with making the buying decisions more aware of your brand. Implementing them and keeping up with these tips helps improve your chances of capturing their attention.