Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade show booth this year — or if doing so simply isn’t in the budget — there are ways that you can freshen it and give it an updated look. Here are three that you can implement:
1. Change up the lighting
The lighting you choose should accomplish two primary goals. It should create a welcoming environment that leaves an attendee with a good impression of your company. The right lighting also highlights your brand’s message in a positive way that’s easy to remember. Use an oversized brand sign that’s suspended from the ceiling and that lights up to attract attention from afar. Combine that with lightbox graphics and pendant lights over product displays or meeting areas to create an environment that welcomes attendees who find their way to your booth.
2. Focus on Graphics
Graphics can become outdated quicker than you might think. Rest assured, though, that people who attend the trade shows that you’re at will notice. Did you know that the trade show visuals have a lifespan of about one year?
If you can use only one strategy to update your trade show booth this year, invest in its graphics. This is an especially good option if you’re already happy with the overall structure of your trade show booth. Because the dimensions and location of the graphics are already laid out, the only thing you need to decide is the best look for your brand.
3. Add portable displays
Portable access is an innovative strategy that instantly increases the appeal of your booth. Add portable displays such as an iPad stand, a literature rack or a kiosk that’s emblazoned with your brand. You can also use these custom trade show displays to highlight the details of a new product or service launch. Adding these creative visuals to your trade show booth is a cost-effective method of updating it.
Just because you’re not ready to completely overhaul your trade show booth or it’s not in this year’s budget doesn’t mean you can integrate some freshness into your brand’s display. The three ideas are creative solutions that pack a powerful punch while still remaining budget friendly.
