Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important.
To get the best results, keep these video marketing tips in mind:
- Choose the right length for the medium and the customer.
Videos that are too short may not provide enough information. When videos are too long, there is a risk of prospects getting bored and navigating away before they are finished. Videos intended for prospects new to your brand should be short. Experts say that videos for Facebook should be two to three minutes. On YouTube, you can gain traction with videos anywhere from one to five minutes in length. To reach customers further down the sales funnel, try in-depth videos that thoroughly explain the value and applications of your products
- Get to the action quickly.
You only have seconds to gain prospects’ interest. Instead of starting with a long introduction, consider jumping straight into the action. Begin with an arresting visual or a surprising fact about your product. By drawing people in quickly, you get the chance to keep them watching and convince them to check out your brand.
- Use a mix of video types.
How-to and explainer videos can show your customers how your products perform in the real world. Testimonial videos allow your prospects to hear for themselves what your happy customers have to say about your products and services. Product showcase videos allow your customers to get a better look at what you are offering than they can get with still photos and text descriptions. By including a range of types of content, you can give prospects more of the information that they are looking for.
Video gives you a chance to connect with busy professionals who don’t have the time to read marketing materials or who prefer to get information in an audio/visual format. By adding this type of content to your marketing mix, you can reach a wider array of prospects and show them just how your products can work for them.