In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    navigate the channel the magazine
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    hand holding iphone showing instagram's login page

    3 Reasons Why You Should Never Underestimate the Value of Instagram Captions

    For a successful social presence, we all know that stunning imagery which is able to stop an Instagram user mid-scroll is essential. What’s often overlooked, however, is the caption that guides them through from there.

    Make no mistake, an off-hand, unconsidered, or non-existent caption is a missed opportunity. While Instagram is, of course, a predominantly visual platform, the words you choose to accompany your content have power, and shouldn’t be wasted.

    This is yet another area where marketers can look to influencers for inspiration.

    They cultivate connection

    Captions offer a direct line of communication to your followers. Whether you use your words to share how an image was made, offer advice, or explain how you’re feeling, they can add value and help your audience get to know you and your business better.

    Captions give you the chance to offer your followers something more, allowing them like they’re on part of the process. This can help create a better relationship with your audience, and cultivate a more loyal following.

    They boost engagement

    While the Instagram algorithm is a hotly contested topic, one thing we do know is that it favors posts that get engagement. If your post is boosted by the algorithm, more people will have a chance to see it, and it could even end up in the Discover tab. […]

    Click here to view the original webpage at 

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    Scroll to Top