With the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. It’s not too early to start thinking about your public relations strategy for 2018. Devoting some time to it now can help your company get off on the right foot once the new year rolls around. Below are three trends that should be on your list to implement in 2018.
- Integrate PR to understand multiple business goals
Few other tools are as effective as getting the word out about a company than PR. Whether it’s time for your company to recruit for new talent, market a new service or communicate the latest news to investors, PR is structured to do so efficiently. These goals don’t stand separated within a company though. Instead, they all work together to achieve a better, more successful industry leader. Make sure that your PR strategy is looking at how all those pieces fit together in the big picture.
- Think of thought leadership and branding as company-wide
Many companies consider their thought leadership and branding as initiatives that are focused solely on executives. However, it’s vital to the success of the company and its brand to look outside the executive suite for leaders. Implementing a companywide approach can protect it against loss if an important leader resigns unexpectedly. Other thought leaders might also possess the ability to target different demographics, extending the company’s reach.
- PR needs to specialize
PR is comprised of many different styles. PR for events takes a different approach than crisis management, for example, and launch PR is handled differently than media relations. Investing in specialists to handle these vital challenges ensures that your company is always presented in the best light.
In 2018, your company’s PR is going to be more important than ever. By hammering out the details now, you will be able to develop a strategy that incorporates these trends while delivering results.