Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing plant tours, blogs, testimonials, infographics, influencer interviews, among more.
However, when it comes to choosing the perfect content marketing strategy for your building products’, the scope of what you can do is only limited by your imagination. It all depends on your company’s goals, audience, product for sale, and available resources.
Here are some examples of building products’ companies that have employed exceptional content marketing strategies and achieved high success.
1. Conditioned Air
Conditioned Air is a company specializing in air conditioning equipment as their company name suggests. The company also offers services and products such as thermostats and pool heaters. Conditioned Air is one of the best examples of companies running a successful content marketing strategy.
What places the company on this list is its blogging tactics which have seen it amass a huge audience and convert most of this audience to customers. The company’s blog offers educational, helpful content that resonates well with home and business owners using or in need of air conditioners in their buildings.
Conditioned Air is a striking example of how building products’ companies can tap into the power of content marketing by providing relevant information that engages and creates interest in their website or social media channels visitors. Plus, quality content has the potential to bring in many customers to a business even years after being published.
2. The Home Depot
Home Depot is another great example of a company employing a powerful content marketing strategy that has boosted its success bountifully. The company is one of the biggest players in the DIY industry in the United States, and it’s on this list because of its successful DIY instructional video-sharing marketing on YouTube.
Home Depot was one of the early adopters of this type of content marketing strategy during its inception. Instructional videos are one of the most prudent ways of offering help to individuals tackling DIY projects. Through them, building product manufacturers and marketers get a chance to engage potential customers and most likely end up convincing them to use their products in their DIY projects.
3. Glass Depots USA
Glass Depots USA sells a wide range of glass-related building products including mirrors and shower enclosures. The company employs both of the tactics used by Conditioning Air and The Home Depot, but that is not what places them on this list today.
Home Depot runs a very successful content marketing strategy aimed at giving its site visitors and potential customers an immersive experience. They have a custom configure feature that enables a person to design and view the type of shower enclosure they desire online. With this feature, one can choose the style, color, texture, size, and fittings of their shower encasing and visualize the end result in real-time. The company proceeds to ask for contact details and with the hope of pushing site visitors into the sales pipeline.
This type of content marketing has a way of appealing to specific customer desires, tastes, and preferences, and increases the potential of converting leads.
These are only a few of the best examples of content marketing strategies employed by companies in the building sector that have proven hugely successful. There are many more to consider, and there is no one-size-fits-all strategy!
