Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the first time, these are the 3 main areas to pay attention to this year.
If you are running out of content that you want to use as part of your strategy, it is time to go back to the drawing board. That is because there will be an even bigger focus on more content this year. In fact, the expectation is that there will even be more content created this year than there was last year. So if you have not been putting out a lot of great content, then it is time to take a look at your content calendar and start filling it up. Otherwise, you will quickly lose your authority in your field.
The Move Away from Text-Heavy Content
This is not something that is new to the arena but it will become even more dominant this year. You should already know a little bit about the move to video but if you do not, you basically need to start learning about it. If you are still focused on only text-based content, this is the year to change. This is what people want and what they are drawn to. If nothing else, you should at least explore some other options, even if it is not video yet. You should look at stepping up your graphics or even creating slideshows instead of just text. Learn how to implement both and you will be on your way to more success in the coming years.
Build More Trust
For the most success moving forward, you have to have trust from your readers. People are getting more and more ads that they didn’t ask for and they feel like they are being sold something left and right. While you still need to try to sell so you can make a profit, you should focus more on actually building trust. This will result in better sales for you later on but you need to have that trust. On the internet, trust will start to become even less abundant as time goes on so building that trust now can make all the difference in your success several years from now. Focus on content your users want, not content that will sell. This will pay off for you later.
Content marketing is still a very vital part of your entire marketing plan. However, you need to be looking forward and paying attention to trends if you are going to be successful this year. Without a plan in place that will take you to the next level, you could just be spinning your wheels. These are the top three trends and the ones that you should focus the majority of your time on this year.