Prepare to Click Follow—Even More
Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with the people that make up your audience.
Throughout the past year, I’ve noticed a significant increase in the number of dealers adopting social media to communicate with their own audience in their own timeframe. Even better, I’ve noticed some lumberyards using social media really well. Last week, I rounded up five of the top dealers to follow on Twitter—and I promised to bring you five more. Here are #6-10 of 2015’s Top 10 Building Product Dealers to Follow:
- 84 Lumber Company (@84lumbernews): Looking for a one-stop shop for the most important housing/building industry news? Look no further than 84 Lumber Company. This account is great about scouring the web for relevant and informative articles that people in the building products industry need to know.
- Hingham Lumber (@hinghamlumber): Hingham is a bit of a grab bag of industry news, product factoids, and news, but one thing they’re good about is using Twitter to push their promotions, classes, and special events.
- Schutte Lumber Co (@schuttlumberco): DIY is big right now—the rise of Pinterest is a testament to that fact. But Schutte Lumber has managed to utilize Twitter well to provide DIY tips to more industrious customers. Besides that, they also smartly utilize Twitter as a platform to push their blog content.
- Economy Lumber (@economylumber): Economy is consistent about tweeting inspirational home ideas, DIY articles, wood-working tips, Houzz favorites, and general project ideas. Plus, they have an excellent blog that posts on the 1st and 15th of every month, and they tweet out links to these posts to keep their followers in the know.
- Midtown Lumber (@midtownlumber): With only 315 followers, we might classify this as “one to watch,” but they’re already doing plenty right. Not only do they post the DIY tips, product information, and other standard fare that one would expect from a lumberyard, but they are excellent about reaching out and using Twitter as a way to have conversations with others in the industry. Midtown seems to have already learned an important lesson: social media shouldn’t be a one-way communication.
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