Prepare to Click Follow—A Lot.
You’ll hear a lot of people in the building products industry make the claim that social media isn’t important to their marketing strategies. But the truth is that generational dynamics are shifting, putting Millennials and other social media users in new buying positions. It’s not something that’s coming down the line—it’s something that’s already happening. For many building products marketers, however, the bigger issue is simply knowing where to begin when trying to incorporate social media into their strategies.
To that end, I’ve rounded up a list of the top building products dealers on Twitter. If you’re in the building products industry, go ahead and click the “follow” button on these accounts—they’re getting it right.
- Lumber Liquidators (@hardwoodforless): Lumber Liquidators regularly posts information and images about the latest trends in the building products industry including flooring and more. Plus, they post images of customer home transformations that jog the inspiration of pros and homeowners alike.
- Moore Lumber (@moorelumber): With daily tweets and informative industry article, Moore Lumber has a lot to offer their almost 1,000 followers. Not only do they share company information and sales, but they also feature supplies that can be used for DIY Pinterest projects.
- Sherwood Lumber (@sherwoodlumber): Taking a slightly different approach to some other lumberyards, Sherwood Lumber tweets about wood and forest science as well as industry news that building products marketers need to keep abreast of.
- Ro-Mac Lumber (@lumber_romac): This account smartly utilizes expert insight by incorporating company interviews, blog posts, relevant articles, and excellent video content that sets them apart from many of the other lumberyards on Twitter.
- Fingerle Lumber Co. (@fingerlelumber): What Fingerle gets about social is something that can’t be taught—it’s about being a part of a larger community and finding posts that people can relate to. Although relatively new to Twitter, they post regularly about their culture, Ann Arbor community events, and their lumber products.