In This Article
    Add a header to begin generating the table of contents

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    navigate the channel the magazine
    er marketing we build brands that build

    Build With Us

    Let's get together to talk about your goals, story and how we can help you bring to life real results.

    graphic of laptop with information coming out of it and an iphone with miniature people discussing

    10 Characteristics of a High-Quality Blog Post

    How many times have you written a blog post that has faded into obscurity never to be seen again?

    No views, no shares, and don’t even dream of any links.

    Even worse, how many times have you commissioned content for your blog that is not delivering any direct measurables and you suspect the strategy involves throwing titles at the wall like spaghetti to see what sticks?

    Writing a blog post is not sitting down and bashing out 500 words of whatever is on your mind or about what the CEO wants to talk about. Then grabbing an average stock image, loading, and hitting publish.

    Writing a good blog post involves a lot more than knocking out copy when you feel the urge – you get out what you put in (garbage in, garbage out, GIGO).

    Rand Fishkin first termed the phrase 10x Content on his Whiteboard Friday presentation in 2016. He offers great advice about what quality content requires, such as:

    • Optimal viewing on any device.
    • Trustworthy and useful.
    • Solves problems.
    • Delivers an emotional response.
    • Delivers content in a unique or remarkable way.

    Just after this or around the same time, Brian Dean termed the phrase ‘skyscraper technique’ a similar concept that is based on finding the best content already ranking for your term and creating something better.

    I’m not going to repeat what both Fishkin and Dean have said, so if you haven’t already, then I recommend reading both pages.

    What I am going to offer you here are 10 steps with examples of other blogs as a foundation for creating high-quality and outstanding blog articles. […]

    Click here to view the original web page at www.searchenginejournal.com

    Posted in

    About The Author

    Elton Mayfield

    Elton's career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative, and curious – always pushing the envelope to create extraordinary work that delivers real results for our clients.

    Leave a Comment

    Recent Posts

    Measuring the Success of Your Marketing Campaign

    measuring the success of your marketing campaign: key metrics to track white paper er marketing
    er marketing logo

    We Provide a Holistic Approach for Your B2B Marketing Needs.

    our work tells your story

    Stay In-the-Know with Our Quarterly Printed Magazine, Navigate the Channel.

    Scroll to Top