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Marketing Articles from ER
We’ve all heard the phrase “a picture is worth a thousand words.” Well, a picture tag means the same thing for your search engine optimization. Modern HTML has a number of ways to embed images on your page in an optimized fashion. However, many webmasters do not take advantage of these opportunities. As a result,…
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Getting the right people on your marketing team is a full-time job these days. The best and brightest are moving into top positions at blue chip companies quickly. The rest of the crème de la crème are choosing the independent route, creating their own digital marketing agencies and jacking up their prices while reducing their…
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It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps…
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Marketing has come a long way since newspaper and television advertising only days. Shoppers are searching for products and services more and more on the internet, and some search exclusively on mobile devices. In fact, it’s hard to keep up with the changes and innovation in technology because it changes so quickly. But the truth…
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Successful B2B content marketing demands a lot of time and effort. You have to stay abreast of the latest trends, come up with new, original ideas all the time, and need to pay attention your competitors’ strategies, so you can post relevant content frequently to build an audience that wants – and expects – your material. For…
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While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing…
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When it comes to online content, business-to-business (B2B) buyers have recently begun to resemble consumers more and more when it comes to watching videos. In fact, 70 percent of prospective B2B customers rely on videos to inform their purchases, according to Google, and over 75% of companies surveyed by the Content Marketing Institute reported using…
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B2B brands have historically positioned themselves as the more serious older sibling of consumer-oriented B2C brands, but that can present challenges when you are trying to differentiate your brand from competitors. One powerful way to do that is to develop a distinct identifiable brand voice that also forges an emotional connection with your audience. When it comes…
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Snapchat has come a long way from its humble beginnings as a disappearing photo app nearly five years ago. Now with storytelling capabilities and interactive—often hilarious—filter options, according to Bloomberg, the quirky social media platform has recently seen tremendous user growth (they now have more users than Twitter) with 150 million active daily users. While…
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You’re probably careful as a business owner to never leave money on the table. Did you know, though, that this same concept can also apply to other areas of your company such as the way you market it? Failing to use every opportunity to market it successfully means that your competitors can snap up those…
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