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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.
How to Create Engaging Video Content for Your Brand
With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an […]
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Manufacture Success: Employee Retention in the Retail Lumber Industry
The pandemic has resulted in the biggest workforce culture shift in decades. One of the industries most affected is the lumber industry. The Great Resignation has rippled through the retail lumber sector, causing many employees to leave their jobs, never to return. What is the underlying issue? How can an employer improve employee retention during the Great […]
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Manufacture Success: Tips on How to Get to Net Zero Emissions
Being able to reach net zero emissions is something many companies in the United States want to accomplish. However, the route to get there can seem daunting and nearly impossible to accomplish. This doesn’t have to be the case. After all, the manufacturing industry has long embraced strategies aimed at increasing sustainability. Indeed, because of […]
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Jeff Miller Joins ER Marketing as a Senior Graphic Designer
Kansas City, Mo. – ER Marketing is excited to announce the growth of their creative team with the hiring of Jeff Miller as a senior graphic designer. Joining the agency with a wealth of experience in design, art direction, video editing and motion graphics, Miller previously founded his own design company, Slow Motion Design, in which […]
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ER Marketing Wins Eight AMBIT Awards from KCDMA
Kansas City, Mo. – ER Marketing is honored to bring home eight awards at this year’s AMBIT awards ceremony. The AMBIT awards are presented by the Kansas City’s Data-Driven Marketers Association (KCDMA) to honor excellence in data-driven marketing. “I couldn’t be more appreciative of the hard work that our team has put into these projects,” Elton […]
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Using Paid Media in 2022 to Hire Smarter
Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s jobseekers more specific about what they’re looking for in a potential employer, but they have plenty of options to choose from. Furthermore, they aren’t willing to stick around at a company that doesn’t offer […]
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Managing Supply Chains in 2022
Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently than we had normally, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we were behaving differently than we […]
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Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes
It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it. Even before the COVID-19 pandemic, the trend towards better connectivity for […]
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The Top 9 Construction & Building Material Trade Shows You Need to Know About in 2022
Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022. Whether you’re in project management, commercial construction, design build or something else, there are plenty of events happening that has something for you. Here are the top 9 […]
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Manufacture Success: 7 Boxes Your Product Should Check in Every Buyers Eyes
Let’s face it. Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. After all, they are what really determines whether your company is profitable or not, right? But finding the right cadence for creating excellent buyer experiences can be a bit difficult if you aren’t sure where […]
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