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Explore Industry Insights
We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.
4 Ways to Revamp Your Marketing Strategy and Increase Sales
You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but […]
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Why Customer Feedback is Valuable and 5 Tools for Collecting It
You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. Why is Customer Feedback So […]
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5 Ways to Boost and Improve Public Relations
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. […]
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Key Elements to a Successful Building-Products Marketing Plan
As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. After all, for many, their expertise is in the building industry, not in marketing strategy. […]
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KC Rudolph and Caroline Taylor Bring Their Talents to ER Marketing as New Creative Director and Digital Marketing Specialist
Kansas City, Mo. – ER Marketing is pleased to announce KC Rudolph joined the agency as Creative Director and Caroline Taylor has joined as a digital marketing specialist. With a background that includes agency-side art and creative direction, in-house marketing, and freelance roles over the last 15 years, Rudolph has returned to ER Marketing as […]
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Top Ways to Combine Offline with Online Marketing in 2023
We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can […]
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4 Ways to Attract Trade Show Attendees to Your Booth
You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), but not a feasible plan for most exhibitors. But taking a careless approach to what does attract your target audience to your booth is like throwing lots […]
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5 Ways to Better Automate Your B2B eCommerce
Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. Gone are the days when B2B marketing exclusively used physical, hard-copy catalogs and collateral direct mail from brick-and-mortar stores. Blame it on COVID, or maybe just […]
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5 Tips for Smart Marketing on Smartphones
A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself […]
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Tips on Outlets to Contact for Your Public Relations Strategies
For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Ideally, you won’t just have a list of outlets, but of people with whom you’ve built a trusting relationship. You are trusted to deliver newsworthy and accurate […]
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