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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

10 Interesting Digital Marketing Stats

Business, navigate the channel, Social Media, Technology

#1 56% of B2B companies incorporate digital marketing, according to WebFX. Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. […]

5 Things To Do for Your Post Show Wrap-Up

navigate the channel, SEM, Tradeshow - Events

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. Let’s hit the playback button for a minute and […]

The Best Ways To Drive Traffic To Your Construction Company’s Website

Building Industry, navigate the channel, SEM

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts […]

Debt and Other Economic Factors Affecting the Building Product Industry

Building Industry, navigate the channel

Some things don’t change, such as the importance of building products CMOs staying attentive to the economy as they make long-term strategic marketing plans. This is, in part, why we’re revisiting the factors CMOs should scrutinize as they plan for the remainder of 2023. We’ve Seen A Version of This Plot Before The last time […]

Inclusive Marketing Explained: The How and Why

Channel Marketing, navigate the channel

You’ve probably had several conversations in your workplace focused on diversity, equity and inclusion (and maybe belonging). Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Part of the focus comes out […]

Is A Marketing Degree Worth It?

Business, navigate the channel

We should be more specific here. Is a bachelor’s degree in marketing worth the cost of time and money in today’s business environment? And, if you already have a bachelor’s degree in another field that’s not marketing, is it worth it to secure another degree? Can you cultivate marketing as a skill right out of […]

5 Tips on Facebook Ads for Commercial Construction Companies

B2B, Building Industry, Digital Marketing, Social Media

Facebook, or Meta, ads aren’t what they used to be, even a few years ago. As of early 2023, even Facebook verification has changed. According to Meta CEO Mark Zuckerberg, the company launched a new Meta Verified subscription service, which provides Facebook users verification for $11.99 per month on the web. Mimicking Twitter’s user verification, […]

Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

B2B, Business, Digital Marketing

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We could start almost every post with that last part.) Gone are the days when a well-written news release, one article in a trade publication and few social posts […]

The Optimal Keyword Density Rate for Inbound Marketing SEO

Digital Marketing, SEM

You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. They matter because keywords aren’t just marketing talk, they’re regular human talk. Think […]

Building on B2B Sales With Amazon Business

B2B, navigate the channel

Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. e-commerce sites in 2020, according to Statista. And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. Maybe it’s a perception of Amazon as a small-business […]