NAVIGATE THE CHANNEL

The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process…

There is a reason that brand influencer marketing spent $81 billion in 2016 and is expected to top $101 billion by 2020, according to a recent survey by PG Media and the Association of National Advertisers – because it works. Influencer marketing has become an integral part of the majority of B2C and B2B marketing…

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…

Many businesses are too scared to take the leap into Amazon’s marketplace, or just haven’t considered even looking at the platform as a way to expand their B2B sales. That’s because although it’s a worldwide sales giant, it’s intimidating to know where or how to begin – but with over 100 billion in annual sales…

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

When’s the last time you took an objective look at your company’s business marketing strategy? Do you tend to rehash the same ideas every year when it comes time to create that strategy? It’s time to take a fresh look at this key advertising tool and make sure that it includes the following trends: 1.…

It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head…

Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry. 1. Tap Into Your Existing Customer Base It’s true that drumming up new business…

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…

Children and golddiggers across the nation are writing out their lists to Santa Claus. This is great news to retailers, especially those that have felt the wrath of Amazon. The fourth quarter is when many digital retailers finally hit the black, and a mistake here can mean losses for the year. Needless to say, you…