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Marketing Articles from ER

Five Considerations For Your Social Marketing Strategy

A successful social media strategic plan needs to be clear, concise, and measurable. Additionally, it needs to outline your organization’s goals for the coming year and lay out how you’ll achieve them. For more effective and efficient social media strategy planning, the following are five actionable steps your company should consider in order to ensure…

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Three Steps To Starting An Online Business

Opening an online B2B site is ultimately very similar to starting a company that has a physical storefront. However, one big difference is that doing business over the internet can help you reach customers that would likely never visit your physical location. Don’t underestimate the power a functional website wields in getting your product or…

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Three Things Your New Business Can Learn From Other Small Businesses

When it comes to trying to take it to the next level, smaller companies and startups often turn to the success stories and failures of bigger brands as a template for their own success. While smaller B2Bs can, no doubt, learn a thing or two from the big dogs, they can also learn from their…

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AI Business Tools Every Business Needs

In our increasingly competitive and technology-reliant environment, many successful companies are touting artificial intelligence (AI) resources as crucial tools necessary to compete in today’s market. In fact, according to a 2019 Gartner survey, over the last four years, AI usage rose 270 percent, and in the last year alone, AI use tripled. With 83 percent…

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Five Tips For Launching Your New Brand

As a marketer, building a new brand for your company is one of the most important things you can do to help your business grow. A successful new branding campaign will allow you to differentiate your company from other industry competitors by presenting a unique image, a voice that is memorable, and a specific identity that will…

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Keeping Your Gen-X Employees

The slow but steady upturn in the economy lately should be good news for many industries and organizations. However, many employers have yet to recognize that there may be some clouds hiding behind the sunny forecast – they haven’t yet realized they are at risk of losing one of their most valuable assets – employees they have…

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Most Influential B2B Topics

The marketing landscape is constantly changing and B2B marketers need to make sure they are evolving and adapting along with it. In 2020, B2B marketers will experience new strategies emerging and old trends evolving. Innovations like artificial intelligence and machine learning are already changing the way buyers and prospective customers interact with brands online. With…

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Winning B2B Brand Voice: What you need to know

Creating a unique brand voice is usually one of the first tasks of any entrepreneur or a new company. However, once created, many business owners forget that a brand voice needs to change over time – and as new products and competitors enter the market, it’s critical to keep an eye out for how your…

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4 Ways Digital Marketing Helps You Maintain and Grow Your Business

Businesses vary in many ways, but they all need to let their customers know what is going on and provide information about their various products and services. They all face competition in various ways, and if you let go of that knowledge, you risk stagnating your business’s growth. That’s why it is necessary to embrace…

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Giving Consumer Choice Paralysis a Conversational Touch

Across all industries, the consumer of today is faced with a staggering array of choices. When they much choose from so many options when shopping, consumers can often experience a phenomenon known as “choice paralysis.” What is Choice Paralysis?  Choice paralysis can best be described as that point in time when a consumer is faced…

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