Marketing Articles from ER
The global market is becoming a more diverse place, one that is inclusive of more cultures as it matures. Inclusive marketing is content creation that reflects this new, global marketplace. Inclusive marketing balances its output based not only on the message in the marketing, but also with the voices that are relaying that message. There is a responsibility that inclusive…Read More
Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any…Read More
Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of…Read More
In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to…Read More
Do you know how well each piece of content and page on your website is performing? While it may take time, dedication, patience, and a bite out of your budget to conduct a thorough B2B content audit that provides deep, relevant information, it is essential to help you make decisions about your future content marketing…Read More
Some digital marketing trends we saw the very beginning of in 2018 are scaling up in 2019. And while some traditional digital marketing strategies B2B businesses have employed over the last decade are still valid, new technologies and search engines are requiring new marketing techniques from businesses. One reason is that traditional internet search on…Read More
Research on long-term athletic performance has determined that daily workouts typically bring better results than sporadic, higher-intensity training for weight loss, cardiovascular health, and minimizing injuries. People who are consistent with their exercise routines are less likely than “weekend warriors” to end up in an emergency room on Sunday night, too. Are You A Marketing…Read More
While many approaches to generating appointments or making new connections with your customers (or future customers) have changed over the years, the cold email is still an effective way to reach your target audience. Here are a few cold call email tips to help you create a marketing strategy to scale your campaign and boost…Read More
Many advertisers make the mistake of marketing logically – even as they continue to make emotional purchases as a consumer! If your advertising program is not working, make sure that you are not making this fundamental mistake. There is far too much digital ink spilled on marketing techniques and tech without attention placed on the…Read More
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