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Marketing Articles from ER

B2B: Why You need Video Marketing

One of the hottest trends in the B2B marketing world this year is the move by so many companies to include video in their social media campaigns, websites, and marketing campaigns. That’s not surprising, because video is a very accessible form of messaging, but another perk is that it helps with SEO ranking. According to…

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Five Scalable Demand Generation Activities that Drive Results

When considering your budget for demand generation each year, it’s important to take a look to see which activities are giving you the best ROI. Results can vary from activity to activity, but if you determine which activities perform the best, you can scale those going forward. Here is a list of demand generation tactics…

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Three Social Marketing Networks You Need

According to a 2014 study of marketers by the Content Marketing Institute/MarketingProfs: B2B Content Marketing Trends-North America, social media is the number one form of content marketing used by B2B companies. That same study showed B2B marketers are taking advantage of a multitude of social media networks to various degrees. But, how many networks should…

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B2B Demand Generation: Raising Awareness of What You’re Selling

Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the…

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5 Psychological Techniques to Keep Visitors on Your Page

A high click-thru rate sounds like a good thing. After all, at least you have gotten people to look at your site and you are building brand recognition. However, if you find that visitors click through and then often just continue on their way, it can be frustrating and keep you from growing as a…

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B2B Digital Marketing Tactics to Scale in Your Campaign

One of the advantages of digital marketing is that it is relatively easy to scale campaigns that are effective. However, if you have a small- to medium-sized business, you may not have a lot of money in your budget for marketing. Inbound marketing gives you opportunities to market effectively without spending a bundle. Here are…

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Demand Gen vs. Lead Gen: Can You Do Both?

Lead generation is a crucial element of business, and has been since time in memoriam. Most sales and marketing reps can explain the basics of how lead generation works. They might even understand the concept of a marketing funnel. While demand generation is also a marketing strategy, many people don’t understand what the term means.…

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3 Ways Google Analytics Can Improve Your Business Website

Google Analytics provides a powerful way to improve your business website. Using real data to fuel changes you make instead of simply making those that you think might be beneficial is more productive and effective. Make sure that you’re integrating the following ways that Google Analytics allows you to improve your business: 1. Visitor Location…

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3 Reasons Why Your Brand Needs Storytelling

Storytelling is a buzz word that continues to create excitement for businesses but what does it really mean? Even more importantly, why does it matter to your business? Even as the internet continues to forge global connections, there is an ever-greater reliance on digitalization and automation. This puts the human experience and interaction at a…

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LinkedIn Needs to be Part of Your Content Strategy: Here’s Why

When you think of LinkedIn, what pops into your mind? If you’re like most people, it’s the connections you can make from a human resources perspective that you’re most familiar with. While the social media platform is definitely useful in fulfilling that goal, today it’s becoming more recognizable as a vital part of any business’…

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