Blog

Explore Industry Insights

We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

The Top Platforms for eCommerce

,

You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some […]

Read More

4 Things You Need to Know About Search Engines

If you’ve ever wondered how a website can rank well one moment and completely lose steam soon after, you’ve probably encountered a search engine update. This seems to happen frequently, whenever Google (Google’s algorithms update two to three times a day), Bing, and Yahoo adjust how they allow certain pages to rank on their platform. […]

Read More

Best Practices for Google Ads B2B Targeting

,

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. The catch is that you need to know how to do it right or you risk losing time and money. Here’s what to understand about incorporating Google […]

Read More
innovative B2B construction marketing strategies header image

4 Innovative B2B Construction Marketing Strategies

, ,

The construction industry continues to grow, but you may feel as though it’s shrinking, as new competitors are part of the growth and additional construction companies may be squeezing in on your business or company. Your day is probably filled with paperwork, team management, legal proceedings, raw materials and parts purchasing, and budget balancing, so […]

Read More

3 Trade Show Booth Tips to Keep Top-of-Mind

, ,

A trade show provides your business with the opportunity to capture the interest of a captive audience already interested in what you have to offer. This is not to diminish the importance of designing the right trade show booth. Even though its attendees are interested in the theme of the trade show, you still need […]

Read More

Jacob Frese Brings His Digital Marketing Specialty to ER Marketing’s Digital Team

Kansas City, Mo. – ER Marketing is pleased to announce Jacob Frese joined the agency as Director of Digital. Frese was most recently a digital marketing specialist with a national company that addresses insurance needs for small business owners. In his role, he built and implemented strategies for SEO and PPC, organic and paid social […]

Read More

Top B2B Customer Nurturing Strategy Tips

, , ,

We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that […]

Read More

7 Steps to a Construction Blog That Builds Your Business

, ,

Increasing organic traffic to your construction company website can seem challenging. You’ve heard you need consistent web content to boost your search rankings and improve overall optimization. But why and how? Businesses drive traffic to their website with blog content. They also are more visible in their industry and often achieve more in sales and […]

Read More

eCommerce Explained: The Basics of B2B

,

We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, […]

Read More

Top Digital Marketing Tips for Building Material Manufacturers

, , ,

Brands are on the brain for B2B right now and digital marketing is primed to bring brand recognition and differentiation to the B2B realm, including for building materials manufacturers, dealers and distributors. “Roughly half of B2B marketers report that ‘increasing brand awareness’ is their number one goal in 2022,” according to integrated CRM platform Hubspot. […]

Read More
Scroll to Top