Marketing Articles from ER
One marketing discussion point that’s become a popular topic lately is “demand generation.” While the concept behind the term demand generation isn’t new, the term itself is, so you may have been confused hearing it being used in marketing podcasts or webinars lately. The definition of demand generation is, not surprisingly, the process of generating…Read More
As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…Read More
E-commerce is here, and it is still growing. Now that you have the best product or service that you can possibly make, it is time to learn how to market that product or service most efficiently to the audience that is most likely to buy from you. With all of the erudite articles on e-commerce,…Read More
Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…Read More
With more marketing technology available than ever, and customers more attuned to indirect marketing techniques, there is no reason to increase your marketing spend in 2019. Here are the top five ways to save your marketing spend this year without losing any of your reach or branding viability. Automate, Automate, Automate If you have not…Read More
Creative marketing is a must for companies in all industries, including industries that you may not think need creativity. The truth of the matter is that everyone has increased choice in today’s marketplace. In order to get anyone’s attention, even in so-called “boring” industries, you need to make your business stand out. What is the…Read More
2019 brings an entirely new list of tradeshows. Are you ready to market your business in a way that will make you stand out here, or are you still working off of last year’s ideas? Here are a few ideas that will help you market your next racial appearance in a way that will get…Read More
Marketing is not one time thing. The best marketers know how to keep a brand in the minds of targeted customers over time. Why is this important? Very few customers, even highly motivated ones, will make a purchase at first glance. It usually takes (much) more than one sighting of a product to cause a…Read More
As digital business moves forward, every business must find better ways to produce and analyze its marketing. Every so often, new buzzwords will come into the lexicon that seem to solve all the problems and inefficiencies that our profession is having. Most of the time, these buzzwords flutter out of style just as quickly as…Read More
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