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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.
Build Better: Self-Healing Concrete – Is It What It’s Cracked Up to Be?
For centuries, concrete has been a go-to building material for everything from residential foundations to parking garages. However, concrete has always had the problem of cracking associated with it. A beautiful driveway or patio can easily be marred by a huge crack developing through its center. Worse, a building foundation with cracked concrete can compromise […]
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Using the Buyer’s Journey to Develop an Effective SEO Strategy
Timing is critical in manufacturing. Assembling parts out of order won’t end well. It’s no different when you’re in B2B marketing. You must know who your ideal buyer is and where they are in the buyer’s journey stages. This allows you to create content that is highly relevant to this buyer right now, and relevance […]
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Clara Dargy Joins the ER Marketing Team
Kansas City, Mo. – ER Marketing’s account team has expanded with the hiring of Clara Dargy as an account executive. Dargy joins the team with agency experience, where she previously served as a marketing coordinator and progressed into a project manager. Prior to this role, she has pursued numerous marketing internships and currently holds a […]
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Manufacture Success: 5 Ways to Build a Healthy Relationship With Your Marketing Agency
You want to get more out of your marketing budget and really feel it was worth it a year from now — even five years down the road. You’d like to meet business goals faster, so you can grow into the future. Building a strong client agency relationship with your marketing agency gets you there. When you treat […]
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How to Create Display Ads that Get Clicks
Much of today’s advertising has moved from print to the top, bottom and sides of the web pages we read every day. Good digital ads don’t only need to be attractive and clever, but they need to break through readers’ ennui and intrigue them enough so that they click through to the advertiser’s website. Creating such […]
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Kerry Benson Joins ER Marketing as Sr. Copywriter
Kansas City, Mo. – ER Marketing is excited to announce the hiring of Kerry Benson as the agency’s new sr. copywriter. Benson joins the agency from UMKC where she was the Associate Director of the Center for Excellence in Developmental Disabilities. Prior to that, Benson spent several years as the Strategic Communication Chair for the […]
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How to Create Engaging Video Content for Your Brand
With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an […]
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Manufacture Success: Employee Retention in the Retail Lumber Industry
The pandemic has resulted in the biggest workforce culture shift in decades. One of the industries most affected is the lumber industry. The Great Resignation has rippled through the retail lumber sector, causing many employees to leave their jobs, never to return. What is the underlying issue? How can an employer improve employee retention during the Great […]
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Manufacture Success: Tips on How to Get to Net Zero Emissions
Being able to reach net zero emissions is something many companies in the United States want to accomplish. However, the route to get there can seem daunting and nearly impossible to accomplish. This doesn’t have to be the case. After all, the manufacturing industry has long embraced strategies aimed at increasing sustainability. Indeed, because of […]
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Jeff Miller Joins ER Marketing as a Senior Graphic Designer
Kansas City, Mo. – ER Marketing is excited to announce the growth of their creative team with the hiring of Jeff Miller as a senior graphic designer. Joining the agency with a wealth of experience in design, art direction, video editing and motion graphics, Miller previously founded his own design company, Slow Motion Design, in which […]
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