We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.
Most people who are interested in search engine optimization (SEO for short) understand the importance of adding keywords and key phrases to online content. These keywords should be included at a keyword saturation rate between 0.5% and 3%. However, it is also important to include local identifiers at a similar saturation rate. Let’s take a …
Whether you own a traditional business or if the web is the foundation of your business, you can benefit from guest blogging. On the surface, it might seem as though guest blogging is an investment of time and effort unlikely to pay off. However, guest blogging has the potential to pay meaningful dividends in the …
As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending …
Top 5 Demand Generation Marketing Strategies for 2020 Read More
Most shoppers are becoming used to personalization when they shop. While personalization is present more often in the B2C market, B2B companies are beginning to adopt personalization because customers like it. B2B buyers want to add the same personalization to their B2B shopping experience. Other online trends are also becoming part of B2B marketing including …
Since the dawn of the Internet, we have all existed in two worlds, the one with earth and brick and mortar, and the one that exists online. Appealing to your customers in both of these worlds is important. Right now, in the midst of social distancing, businesses need to put even more effort into building …
In a recent survey by Folloze, 42 percent of B2B marketing teams admitted that their marketing campaigns aren’t completely personalized. This isn’t because marketers don’t know how important personalization is for marketing. Most marketers believe that customer relationships improve when marketing is personalized. Marketing Personalization for B2B B2B business owners can leverage the influence of …
As a small business, you might not have a dedicated public relations department. Maybe you have a part-time employee who handles the occasional issue that arises. Perhaps you outsource your public relations firm on an as-needed basis to guide you when necessary. Creating a Successful Public Relations Plan Regardless of your approach to public relations, …
4 Components of a Successful Public Relations Plan Read More
The best time to develop a communication plan that is used during a crisis is to create it before such an incident materializes. Doing so should be right up there with funding your business, creating its mission statement and hiring the talent needed to reach its goals. It’s Never Too Late Even if your business …
What You Need to Know About Communicating During a Crisis Read More
There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost. 1. Be …
5 Ways to Properly Handle a Public Relations Crisis Read More
In order to become successful, every B2B company needs a solid source of prospects, as it’s next to impossible to promote your services and products effectively without a generous supply of sales leads. While the B2B marketing space used to operate quite differently than B2C companies when it came to marketing, today the marketing strategies …
When running a busy B2B company you have a lot of important things to do in your day to day operations, and it can be hard to find the time to work on your website. It can also be confusing, as you’ve likely heard conflicting stories about best site-building practices and what tricks can get …
How Does Your B2B Site Rank? Here’s The Four Biggest Factors Read More
There are two important ways that B2B buyers differ from B2C consumers: They generally don’t make personal choices, and they likely will need to defend their decisions to someone up the chain. That means that what works for B2C audiences probably won’t work for B2B buyers. Instead, B2B marketers need to take a unique approach …
Building a successful startup is no piece of cake, which is why out of every ten startups, only one will succeed. Those aren’t good odds. If your company is to stand any chance of being a success, it could pay to keep the premise of K.I.S.S. in mind. A great strategy for reducing conflict, saving …
Entrepreneurs know they need to stand out when marketing to consumers and large companies, yet while they tend to create engaging, hilarious, and often viral B2C campaigns, they tend to stay safe with B2B marketing. Why is that? It’s likely, that they, like many other people, tend to think B2B marketing needs to be serious …
Four Ways to Take Your B2B Marketing From Boring to Beguiling Read More
While content marketing is undeniably one of the best tried-and-true ways B2B companies can generate leads, many entrepreneurs (and established businesses) struggle with creating a successful content strategy. A blog is one of the most essential components of any business website, and creating consistent content is a key element in boosting your search ranking. You …
Creating Compelling Content: Three Ways to Bring More Views to Your B2B Blog Read More
Customers today are looking for faster, more rewarding experiences, and that expectation of speed and convenience in B2C industries raises expectations in the B2B space. Your B2B brand will reap many benefits if you put generous time and effort into the types of customer experience strategies successful B2C brands employ every day. In the past, …
If you type “How to Market My Business” in Google, you’ll get a wealth of search results with information about how to reach public consumers. However, as a business that supports, supplies, or provides products to other businesses, that information won’t be particularly helpful. B2B companies that sell office supplies, products, services, or marketing tools …
As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand …
Four Tips for Creating Share-Worthy Brand Experiences Read More
Now that most B2B marketing relies heavily on digital technology for almost every aspect of marketing, including securing leads, liaising with customers, and managing diverse business data, it makes sense that the people in charge of choosing and managing that technology should begin having a more fundamental role of operating businesses. The Chief Marketing Technologist …
What Is A Marketing Technologist, and Why Does My Brand Need One? Read More
When it comes to running a successful business, reputation is everything. Not only does having an impeccable reputation help potential customers find you, but it also influences whether they will choose your product or service, as well as whether they will recommend you to family and friends, or whether they’ll warn them to avoid your …
Negative Reviews? How to Transform Them Into Positive Experiences Read More
It’s pretty easy nowadays to quickly create websites, blogposts, emails, ebooks, and other content assets. But when considering your online reputation, it’s crucial that any materials, communications, images, and content be vetted thoroughly for brand consistency. Your brand messaging should build awareness of your product or service, and should nurture trust and loyalty in your …
Maintaining a Consistent Online Status: Key to Presenting Your Brand Read More
While video content production for marketing is trending, don’t make the mistake of overlooking how important having a company blog is. As a content strategy, blogging is excellent for providing your target audience and present customers with content that informs, while allowing you to hone your brand messaging. There are many reasons why maintaining a …
American Psychological Association research reveals that when work is meaningful, workers are motivated, engaged and happy with their jobs. Meaning and purpose elevates our days and makes mundane tasks special. When we have a “why” behind what we do, the work is easier—and often more successful. The same is true with marketing. So many companies today focus …
Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million …
Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019 Read More
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical …
Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World Read More
While any successful B2B brand has a Facebook page, engagement on the social platform has dropped significantly, which is a trend that can worry companies who rely on the network to engage with prospective customers, drive traffic, and boost sales. However, if your company has noticed that it doesn’t seem like your followers are receiving …
Top Methods To Ensure Your Followers See Your Facebook Updates Read More
In the age of the Internet, digital marketing is one of the most cost-effective routes B2B companies of all sizes need to use to make themselves more visible to their target audience. However, considering that running a business is expensive, you may hesitate to jump into investing in online marketing. The good news is that …
What Investment Do I need to Create Quality Online Marketing? Read More
Social interaction and online content are becoming increasingly important for any B2B company when it comes to consumer spending and buyers’ purchasing choices. As a marketer, you create online content with the goal of engaging with your target audience and persuading them to purchase your product, brand, or service. But consumers of the internet age …
How to Find the Perfect Influencer to Partner With Read More
With the rate at which modern technology continues to grow and evolve, it’s not surprising that everything that relies on that technology moves at a similar speed, including digital marketing, leading marketers scrambling to keep up with new updates, changes to algorithms, and new techniques. Being up-to-date with emerging or continuing digital trends is crucial …
One thing that never changes is the inevitability of change, especially when it comes to the marketing industry. The mediums, platforms, and means have evolved, but the intent behind the advertising hasn’t — marketers are still trying to push boundaries and innovation in their communication methods and vehicles, and that innovation has pushed digital media …
Like most marketing campaigns, you are very likely trying to think of a way to make your brand stand out while growing your base with more signups, subscribers, and users. Every successful brand needs to try to expand their audience without overpaying for marketing. By thinking outside of the box you can come up with …
With a fresh new year laid out in front of you, it’s time to assess your marketing plan for 2020. As you’re doing so, make sure that you add these trends that are projected to be must-haves for the year. 1. Focus on Customer Experience With customers being savvy enough to gather the information they …
3 More Digital Marketing Trends You Need to Know for 2020 Read More
If you’re like most B2B marketers, then you most likely use content marketing to drive top-of-the-funnel goals such as educating your audience and creating brand awareness. And this is a good use of content marketing. But, according to new research, you are missing several opportunities from further down the funnel. This and many other findings …
It can be difficult to explain how important social media videos are to CEOs and other executives of companies that serve the B2B market. In fact, don’t be surprised if you are dismissed with laughter and disagreement. There are still many of these executives that think their clients don’t care about social media videos. They may say …
Technology keeps progressing, offering new channels and methods to engage customers through marketing. As we enter a new decade, B2B buyers are researching and placing orders in very different ways than in the past. One reason is because of technology, but another one is because more than 70 percent of millennials are making buying decisions. In the …
It’s a new year and a new decade, so it’s time to get creative with your marketing strategy. Adding videos to your brand’s marketing plan is a versatile and engaging way to reach new customers and build loyalty with current ones. Here are a few ideas that you can implement in an effort to boost …
Getting Creative with Video: 4 Ways to Boost Your Marketing Strategy Read More
There are a wide variety of factors that result in the creation of a successful construction company, including effective time management, budgeting consistency, quality of workmanship, skilled and reliable workers, and an effective marketing strategy. It is relatively inexpensive to kick off various marketing campaigns for your contracting company online through an active web site …
5 Ways To Market Your Contracting Company On A Budget Read More
According to the United States Green Building Council (USGBC), demolition and construction waste contribute up to 40 percent of the solid waste stream. Using sustainable building materials not only create greener buildings, but they also reduce the negative effects of greenhouse gases and are essential for a healthier world. Modern construction processes need to consider …
When you are building or assessing your B2B marketplace strategy, your first step should be understanding your different marketplace options. A B2B marketplace is defined as an e-commerce platform third-parties utilize to sell directly to their customers. The difference between a marketplace and distributors or retailers is that the former connects buyers and sellers, while the latter owns the …
What Is Amazon Business, Alibaba and Thomas, And How Can They Help Sell Your Products? Read More
The construction industry continues to grow day to day, but often it doesn’t feel like the field is expanding because there are also constantly new players in the form of other contracting companies to compete with. When your day is probably filled with lots of paperwork, legal proceedings, managing a team, purchasing raw materials and …
4 Innovative B2B Construction Marketing Strategies Read More
With so many social media platforms available to B2B marketers today, it can be difficult trying to determine which are the best for building your brand and reaching your target audience. Factors such as your industry, demographics, target audience, and your unique brand messaging can all come to play in choosing which social networks you …
How Do I Know Which Social Platform Is Right For My Business? Read More
Your website should be a lot more than just an online brochure – it should be a lead-generating machine that works non-stop for your construction company. Two simple ways to make this happen are to build a site that does a great job of encouraging your visitors to make inquiries and to utilize proven online marketing …
The Best Ways To Drive Traffic To Your Construction Company’s Website Read More
While the construction industry has seen steady growth over the last 20 years, and the number of contractors tripled during that same time, there was barely a budge in the net amount of construction. That means more players vying for less work. So, how do you make your construction business stand out in a sea …
Stand Out: Differentiating Your Construction Company From Your Competitors Read More
Account-based marketing (or ABM) allows you to coordinate personalized marketing and sales efforts that help you land and expand within target accounts. In this post, I want to focus on the top three things those practitioners are doing and how you can get started doing them, too: Focusing On Key Accounts In B2B deals, companies sell …
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals …
Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User Read More
While it’s taking its time going fully mainstream, the world of green building is continually growing and still thriving, and it doesn’t look like this trend will end any time soon. As new materials and technologies are constantly developing, the future of green building products isn’t completely known, but there’s no doubt that right now there are …
Social media is quickly becoming an important marketing tool for many small-to-midsize businesses (SMB) today, and the trend is likely to keep expanding. For SMBs that often lack the resources needed to invest in costly marketing tools, social media marketing is a boon, and for many, social platforms are largely outpacing email and mobile interaction …
SMB Marketing Trends: Platform, Content, and Posting Read More
As 2019 winds down, the construction industry continues to be in transition, as construction-related businesses and contractors keep transforming their operations by integrating new technologies, ideas, and opportunities. While the economic landscape remains a bit fuzzy, it is clear that heading into 2020 with no shortage of work, contractors will continue to see plenty of …
Four Construction Trends You Need To Keep Watching Read More
A successful social media strategic plan needs to be clear, concise, and measurable. Additionally, it needs to outline your organization’s goals for the coming year and lay out how you’ll achieve them. For more effective and efficient social media strategy planning, the following are five actionable steps your company should consider in order to ensure …
Five Considerations For Your Social Marketing Strategy Read More
Opening an online B2B site is ultimately very similar to starting a company that has a physical storefront. However, one big difference is that doing business over the internet can help you reach customers that would likely never visit your physical location. Don’t underestimate the power a functional website wields in getting your product or …
In our increasingly competitive and technology-reliant environment, many successful companies are touting artificial intelligence (AI) resources as crucial tools necessary to compete in today’s market. In fact, according to a 2019 Gartner survey, over the last four years, AI usage rose 270 percent, and in the last year alone, AI use tripled. With 83 percent …
When it comes to trying to take it to the next level, smaller companies and startups often turn to the success stories and failures of bigger brands as a template for their own success. While smaller B2Bs can, no doubt, learn a thing or two from the big dogs, they can also learn from their …
Three Things Your New Business Can Learn From Other Small Businesses Read More
As a marketer, building a new brand for your company is one of the most important things you can do to help your business grow. A successful new branding campaign will allow you to differentiate your company from other industry competitors by presenting a unique image, a voice that is memorable, and a specific identity that will …
The slow but steady upturn in the economy lately should be good news for many industries and organizations. However, many employers have yet to recognize that there may be some clouds hiding behind the sunny forecast – they haven’t yet realized they are at risk of losing one of their most valuable assets – employees they have …
The marketing landscape is constantly changing and B2B marketers need to make sure they are evolving and adapting along with it. In 2020, B2B marketers will experience new strategies emerging and old trends evolving. Innovations like artificial intelligence and machine learning are already changing the way buyers and prospective customers interact with brands online. With …
Creating a unique brand voice is usually one of the first tasks of any entrepreneur or a new company. However, once created, many business owners forget that a brand voice needs to change over time – and as new products and competitors enter the market, it’s critical to keep an eye out for how your …
Businesses vary in many ways, but they all need to let their customers know what is going on and provide information about their various products and services. They all face competition in various ways, and if you let go of that knowledge, you risk stagnating your business’s growth. That’s why it is necessary to embrace …
4 Ways Digital Marketing Helps You Maintain and Grow Your Business Read More
Across all industries, the consumer of today is faced with a staggering array of choices. When they much choose from so many options when shopping, consumers can often experience a phenomenon known as “choice paralysis.” What is Choice Paralysis? Choice paralysis can best be described as that point in time when a consumer is faced …
Giving Consumer Choice Paralysis a Conversational Touch Read More
The numbers of new media channels, platforms, and devices consumers listen to or interact with means they have greater access to creative brand stories, and as a marketer, you need more ways to convey your brand’s vision, identity, and message. Today’s consumers are flooded with advertisements daily, but better equipped and better educated to be …
Effective Marketing Content: What Is Emotional Marketing? Read More
When it comes to cost-effective B2B marketing, it’s hard to find a better way to promote your brand than by having an “influencer” do their magic. You may have seen the trend growing in the B2B world and wondered why you should look into finding your own brand influencer. Here are the top reasons why …
One of the hottest trends in the B2B marketing world this year is the move by so many companies to include video in their social media campaigns, websites, and marketing campaigns. That’s not surprising, because video is a very accessible form of messaging, but another perk is that it helps with SEO ranking. According to …
When considering your budget for demand generation each year, it’s important to take a look to see which activities are giving you the best ROI. Results can vary from activity to activity, but if you determine which activities perform the best, you can scale those going forward. Here is a list of demand generation tactics …
5 Scalable Demand Generation Activities that Drive Results Read More
Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the …
B2B Demand Generation: Raising Awareness of What You’re Selling- testing Read More
A high click-thru rate sounds like a good thing. After all, at least you have gotten people to look at your site and you are building brand recognition. However, if you find that visitors click through and then often just continue on their way, it can be frustrating and keep you from growing as a …
5 Psychological Techniques to Keep Visitors on Your Page Read More
One of the advantages of digital marketing is that it is relatively easy to scale campaigns that are effective. However, if you have a small- to medium-sized business, you may not have a lot of money in your budget for marketing. Inbound marketing gives you opportunities to market effectively without spending a bundle. Here are …
B2B Digital Marketing Tactics to Scale in Your Campaign Read More
Lead generation is a crucial element of business, and has been since time in memoriam. Most sales and marketing reps can explain the basics of how lead generation works. They might even understand the concept of a marketing funnel. While demand generation is also a marketing strategy, many people don’t understand what the term means. …
Google Analytics provides a powerful way to improve your business website. Using real data to fuel changes you make instead of simply making those that you think might be beneficial is more productive and effective. Make sure that you’re integrating the following ways that Google Analytics allows you to improve your business: 1. Visitor Location …
3 Ways Google Analytics Can Improve Your Business Website Read More
Storytelling is a buzz word that continues to create excitement for businesses but what does it really mean? Even more importantly, why does it matter to your business? Even as the internet continues to forge global connections, there is an ever-greater reliance on digitalization and automation. This puts the human experience and interaction at a …
When you think of LinkedIn, what pops into your mind? If you’re like most people, it’s the connections you can make from a human resources perspective that you’re most familiar with. While the social media platform is definitely useful in fulfilling that goal, today it’s becoming more recognizable as a vital part of any business’ …
LinkedIn Needs to be Part of Your Content Strategy: Here’s Why Read More
An essential component of modern marketing analysis is the ability to shorten the sales cycle without having to put in an overload of upfront resources. With a shorter cycle in place, a company has much more time to create good leads for itself. Over time, this means better revenues and the opportunity to grow the …
Does Shortening the Customer Journey Mean More Sales? Read More
We all know that color plays an important role in how we view things, which is a huge part of how we market to customers. However, the color scheme of your marketing is only one aspect of the “color of your marketing.” If you are not achieving the results that you think your campaign or …
One of the most notable changes in content marketing in 2019 is the shift in how it is being used by companies. According to Omar Ahktar, a digital marketing analyst at Altimeter Group, a Prophet Company, Companies are now using content to do more than create awareness or brand health. They’re using it to directly …
5 Content Marketing Trends You Can’t Ignore in 2019 Read More
Brand storytelling has been increasingly popular as the internet makes it easier to share content with customers and followers. However, not all companies understand that quantity isn’t better than quality, and they don’t always share the same brand story on various different channels. When you want your brand story to impact your audience, it has …
5 Ingredients Needed to Tell a Compelling Brand Story Read More
We’ve all heard the phrase “a picture is worth a thousand words.” Well, a picture tag means the same thing for your search engine optimization. Modern HTML has a number of ways to embed images on your page in an optimized fashion. However, many webmasters do not take advantage of these opportunities. As a result, …
Getting the right people on your marketing team is a full-time job these days. The best and brightest are moving into top positions at blue chip companies quickly. The rest of the crème de la crème are choosing the independent route, creating their own digital marketing agencies and jacking up their prices while reducing their …
Best Practices for Accelerating Marketing Talent Acquisition Read More
It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps …
Balancing Public Relations in the Age of New Media Read More
Marketing has come a long way since newspaper and television advertising only days. Shoppers are searching for products and services more and more on the internet, and some search exclusively on mobile devices. In fact, it’s hard to keep up with the changes and innovation in technology because it changes so quickly. But the truth …
5 Digital Marketing Innovations and Trends for 2019 Read More
Successful B2B content marketing demands a lot of time and effort. You have to stay abreast of the latest trends, come up with new, original ideas all the time, and need to pay attention your competitors’ strategies, so you can post relevant content frequently to build an audience that wants – and expects – your material. For …
While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing …
When it comes to online content, business-to-business (B2B) buyers have recently begun to resemble consumers more and more when it comes to watching videos. In fact, 70 percent of prospective B2B customers rely on videos to inform their purchases, according to Google, and over 75% of companies surveyed by the Content Marketing Institute reported using …
Close More B2B Sales With This Tried-And-True Type Of Video Read More
B2B brands have historically positioned themselves as the more serious older sibling of consumer-oriented B2C brands, but that can present challenges when you are trying to differentiate your brand from competitors. One powerful way to do that is to develop a distinct identifiable brand voice that also forges an emotional connection with your audience. When it comes …
Want A Winning B2B Brand Voice? 3 Lessons For Success Read More
Snapchat has come a long way from its humble beginnings as a disappearing photo app nearly five years ago. Now with storytelling capabilities and interactive—often hilarious—filter options, according to Bloomberg, the quirky social media platform has recently seen tremendous user growth (they now have more users than Twitter) with 150 million active daily users. While …
Why You need Snapchat For Your B2B Internet Marketing Campaign Read More
You’re probably careful as a business owner to never leave money on the table. Did you know, though, that this same concept can also apply to other areas of your company such as the way you market it? Failing to use every opportunity to market it successfully means that your competitors can snap up those …
The best marketing techniques you’re not taking advantage of yet Read More
When you design your new website, you generally have two options: a good design geared to create customer loyalty and increase conversions, and a bad design that will turn off your target audience. Of course, if you want your B2B site to be successful you have to have a thoughtful design, and the easiest way …
The 3 Costliest Mistakes When Launching A New Website Read More
Your marketing strategy isn’t a set-it-and-forget-it concept. Because the marketing and sales landscape changes so quickly, it’s important to constantly reassess your strategy to learn what’s working and what needs to be tweaked or cut out altogether. It’s easy get caught up in the daily tasks that a business requires, but it’s also important to …
How to Know When It’s Time to Revamp Your Marketing Strategy Read More
Running a business is hard, regardless of what type of business you run. Not only do you have to create or otherwise acquire your product or service, but you also need to make sure that the right people know about it. Chances are, you have already been told you need to be on Facebook, Twitter, …
Intentional Social Media Targeting Can Improve Your Reputation and Your Bottom Line Read More
As more companies come into the knowledge of account based marketing (ABM), they begin to run into the same challenge: content. Moving into the ABM space allows a business to pinpoint its targets quite specifically. Without the content to reach out, however, the company has a nice, long list with nowhere to call. The second …
Many companies rely on improvisation and general ideas when first approaching a new marketing plan, and fail to formalize a roadmap to follow. If you have written out a specific marketing strategy, you’re off to a good start, in theory. However, the fact is that the first draft of that strategy probably isn’t going to …
4 Reasons You Should Ditch Your First Marketing Strategy Read More
As a B2B marketer, you’ve no doubt heard about the need to use emotional marketing to connect with your target audience. Emotional involves telling a story about your brand that will connect with your target in a personal, human way. Because consumers tend to make purchasing decisions based not on logic, but on feelings, emotional …
Effective Marketing Content: What Is Emotional Marketing? Read More
The global market is becoming a more diverse place, one that is inclusive of more cultures as it matures. Inclusive marketing is content creation that reflects this new, global marketplace. Inclusive marketing balances its output based not only on the message in the marketing, but also with the voices that are relaying that message. There is a responsibility that inclusive …
According to Hubspot’s third The State of Content Marketing Survey 2019, there has been a lot of growth in the content marketing industry since their first survey in 2017. In 2017, “only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more …
Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any …
Your Marketing Analysis Starts During Website Design Read More
Our success as B2B marketers is based on using emotional marketing to focus on our customer’s and potential client’s preferences and needs to capitalize on our brand, product, and market. While emotional marketing is a powerful tool, it needs to be merged with other marketing channels and tactics to be successful. With the emergence of …
Merging Influencer-Driven and Emotional Marketing To Boost Your Marketing Campaign Read More
In America, Huawei does not have quite the same ring to it as Samsung or Apple. It is, however, the number two phone manufacturer in the world, right behind Samsung (and ahead of Apple). This ranking is in serious jeopardy because of a recent ban imposed by the Trump administration on the Chinese manufacturer. In response to …
Do you know how well each piece of content and page on your website is performing? While it may take time, dedication, patience, and a bite out of your budget to conduct a thorough B2B content audit that provides deep, relevant information, it is essential to help you make decisions about your future content marketing …
Get Your Organic Traffic Soaring By Performing a Marketing Content Audit Read More
Some digital marketing trends we saw the very beginning of in 2018 are scaling up in 2019. And while some traditional digital marketing strategies B2B businesses have employed over the last decade are still valid, new technologies and search engines are requiring new marketing techniques from businesses. One reason is that traditional internet search on …
B2B Digital Marketing Trends You Can’t Ignore in 2019 Read More
Research on long-term athletic performance has determined that daily workouts typically bring better results than sporadic, higher-intensity training for weight loss, cardiovascular health, and minimizing injuries. People who are consistent with their exercise routines are less likely than “weekend warriors” to end up in an emergency room on Sunday night, too. Are You A Marketing …
Marketing for the Long Run: How To Avoid Campaign Burnout Read More
While many approaches to generating appointments or making new connections with your customers (or future customers) have changed over the years, the cold email is still an effective way to reach your target audience. Here are a few cold call email tips to help you create a marketing strategy to scale your campaign and boost …
Many advertisers make the mistake of marketing logically – even as they continue to make emotional purchases as a consumer! If your advertising program is not working, make sure that you are not making this fundamental mistake. There is far too much digital ink spilled on marketing techniques and tech without attention placed on the …
Mobile ad revenue is Facebook’s bread and butter these days, according to recent statistics. Q1 ad revenues for the company reached $14.9 billion total, with 93% of that coming from ads in the mobile space. This represents a 30% rise in revenues year over year. Much of the rise in ad revenue for Facebook comes …