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If you’re looking to really grow your building materials company in the coming year, then you definitely want to consider working with a distributor. Why? Distributors act as sales agents for your business, finding ways and leveraging existing connections to get your products into the hands of retailers, who then ultimately sell directly to consumers. …

Manufacture Success: A Guide to Building and Supporting Distributor Partnerships Read More

Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic. With more people stuck at home, the process of using a …

Build Better: Improving Customer Experience Using Technology in the Supply Chain Read More

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement. Our ER Marketing team has missed seeing all of you — and we know you’ve missed being …

Are You Ready? Planning for In-Person Trade Shows and Events in 2022 Read More

We only get one planet, which is why, within the construction industry, there’s been a push for increased usage of eco-friendly materials in both residential and commercial structures. And that isn’t where sustainable building materials are stopping. There are tons of different options gaining popularity and becoming far more cost-effective all the time. Not only …

Sustainable Building Materials Trends for 2022 Read More

When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers. This key pairing is a good way to ensure your product is the first solution they …

Why Marketing to Interior Designers Is a Good Idea for Building Materials Companies Read More

Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re …

Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing Read More

When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for …

Micro Moments: What They Are and Why They Matter in The Building Industry Read More

Does your company service multiple areas or have individual branches/dealers in various regions? If so, you might consider creating unique content for each location through separate pages on your website. By doing this, you can help improve your local search engine optimization (SEO) and give customers an opportunity to familiarize themselves with your neighborhood team. Likewise, …

The Complete Guide to Localization and Why You Need Individual Pages for Each Business Location Read More

If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot. These little automated response messengers utilize artificial intelligence (AI) to communicate with visitors or provide customer service assistance and are an excellent way to meet your clientele’s needs. However, most people think about them …

Your Customers Called: They Want Chatbots Read More

You already know that having a solid online presence is a critical ingredient necessary to grow your business. But, if you’re like a lot of executives, there’s little time in the day to run a company and keep up with all the tasks that go into running successful marketing campaigns. That’s where having a separate …

Marketing Manager or Digital Agency: Reasons to Consider Both Read More

You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too. Yet, your sales reps still aren’t closing deals. What gives? The process by which …

The Road from Lead to Client Read More

No matter your company size, there are always things you can do to improve the effectiveness of your digital marketing campaigns. Do you want one easy method? Define your ideal customers by using buyer personas. After all, if you know who you’re targeting with your strategies, you can craft a message that resonates with their …

Understanding B2B Buyer Personas Read More

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as …

How Architects Can Use Video Marketing as a Promotional Tool Read More

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. It isn’t always a …

What You Need to Know About Search Engine Algorithms (and Why It Matters) Read More

You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this? By becoming a thought leader and guiding those with less experience or different skills than you have. In …

How to Become a Thought Leader in the Building Materials Industry Read More

You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes. Before getting frustrated, it is important to dissect why this is happening. One common …

Increase Leads with This Contractor Call-to-Action Cheat Sheet Read More

As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies. The good news? There are multiple ways you can attract the attention of potential clients while increasing brand …

Top Ways Architects Can Improve Lead Generation Read More

If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Originally coined by Harvard professor Neil H. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. …

Whipping up Sweet Success With the B2B Marketing Mix Read More

Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of …

Top 10 Considerations When Writing Blogs for a Construction Company Read More

Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO). What is SEO? Well, it is a set of basic protocols …

The Dos and Don’ts of SEO for Building Material Websites Read More

As a whole, most professional building contractors have trouble trying to decide on the right digital marketing strategy. Simply put, it can be difficult to determine how to use social media to attract new clientele within your target market. However, one of the most useful and often overlooked facets of lead generation is YouTube. By …

10 YouTube Strategy Tips for Contractors in the Building Industry Read More

When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. After all, your prospective clients usually turn to you with a very specific need, which makes lead generation a little trickier. That said, the right kind of digital marketing can really …

Must-Knows When Using Paid Advertising for Architecture Firms Read More

Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on. In fact, branding a construction company means taking into account every interaction with every …

How to Brand Your Commercial Construction Company Read More

There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is …

How to Use Social Media for Building Material Suppliers Read More

A Q&A Session with Co-Founders, Elton Mayfield and Renae Krause This year, ER Marketing is celebrating its 20th Anniversary! Since 2001, ER Marketing has taken pride in building brands for the building products industry with strategy and creative that drives real results and builds loyalty, reputations and bottom lines. ER Marketing’s unique experience with the …

Celebrating 20 Years of Building Brands that Build Read More

Are you ready to make a few big waves in your digital advertising? One of the most overlooked strategies for commercial contractors is landing pages. Not only are they excellent sales tools for aiding your team in closing deals, but they can be a great way to connect with potential leads looking for the goods …

The Best Commercial Contractor Landing Page Strategy Read More

Are you looking for an easy and fun way to drive traffic and attention to your architecture firm? Look no further than Pinterest. Yes, we know. It might not be where you would think the architecture industry would really gain marketing traction. After all, this popular social media platform is highly favored by women and …

10 Reasons Why Every Architecture Firm Needs to Use Pinterest Read More

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients. Despite the fact that most decision makers in this …

The Master Guide to SEO and B2B Construction Marketing Read More

Growing your building materials company’s presence online isn’t as difficult as you might think. By having a professional web page and consistently creating content that visitors want to see, you can improve your search results position, boost traffic, and improve sales. However, it is a little more complicated than just creating a blog post and …

What You Need to Know About Content Marketing and Building Supplies Read More

If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business. This free tool makes it easy to add your information to the Google network and allows you greater visibility across the entire …

Google My Business for Contractors: What You Need to Know Read More

Are you looking to improve your architectural firm’s digital footprint and gain more potential clients? Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go. In fact, architectural firm website design is about more than just a pretty page that has your …

5 Best Web Design Tips for Architectural Firms Read More

Thinking about integrating paid ads into your construction company’s marketing plan? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing. Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. Define …

Top Tips: Facebook Ads for Commercial Construction Companies Read More

Are you getting as much business as you want?  A recent study showed that fewer than half of all contractor businesses are consistently growing. If you want to be in the half that is increasing your revenue year after year, you need to be consistently pulling in new prospects. Digital marketing is an ongoing, multi-pronged …

Top Marketing Strategies for Contractors in the Building Industry Read More

Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list?  It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.  Email automation for building manufacturers is making it that much easier to connect with both current and …

The Merits of Email Marketing Automation for Building Material Manufacturers Read More

It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales. Here are a …

Top Digital Marketing Tips for Building Material Manufacturers Read More

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …

Your Complete Guide to Marketing a Commercial Construction Company Online Read More

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients.  Every architecture firm should seize the opportunity to take full advantage of internet marketing.  In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising.  The challenge lies in …

Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of Read More

Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting …

Understanding the Benefits of Successful Retargeting Campaigns Read More

Have you seen those large screens scrolling tweets and other social media messages during TV broadcasts and other events? Most people have curiously observed these nifty new tech displays yet, do not know what they are called. These massive screens with a seemingly never-ending stream of social media posts are referred to as social media walls. Below, we shed …

The Role of Social Media Walls in Our Increasingly Digital Society Read More

We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. So, how do you make that happen? Before …

6 Great Customer Nurturing Strategy Tips for B2B Firms Read More

When you hire new team members for your B2B company, you need to know who they are, what their strengths and weaknesses are, how well they’ll work with other team members, and how well they’re going to work for your organization. You never think of bringing on a new team member without knowing anything about them, …

Who Are You, as a Brand? Do You Know? Read More

With 2020 in its last quarter, it’s time to start looking ahead to the next year. By looking ahead to digital marketing predictions for 2021, you can better position your company to meet the challenges that it could likely see over the next year or two. Here’s how to do that now: Prepare to Fully …

Digital Marketing Trends: Looking Ahead to 2021 Read More

Over the last few years, video services have certainly taken off. YouTube is now one of the largest visual search engines out there and social media platforms such as Facebook and Instagram now include video elements. However, not all B2B companies are using this as a marketing strategy, which is a real shame. Video is …

How to Use Video Marketing for B2B Sales Read More

Let’s face it. This year has been difficult for many businesses as we navigate closures for social distancing, changes in demand, and so much more. While some companies have had to close their doors, others are seeing massive success. Why the big difference? Well, those who already had a way to connect with customers virtually …

Why Invest in Digital Marketing? It Couldn’t Be Better Timing. Read More

It was not long ago when Facebook was used as a digital space for college students to socialize with one another.  Today, Facebook and other social media platforms are important marketing platforms.  Though people still socialize with friends on social media, these platforms are quickly transforming into spaces for businesses and entrepreneurs to market their …

How Frequently Should You Update Your Social Media for Marketing Purposes? Read More

Cybercrime is a growing threat that is having a huge impact on how people use the internet. It is changing the way consumers do business, causing massive security concerns and issues for B2B companies operating online. From cell phones to iPads, tablets to laptops, not to mention the PC, with so many of us connecting …

Overcoming the Ripple Effects of Cybercrime on Your B2B Company Read More

How often are you keeping in touch with your leads? Even as a B2B organization, email marketing is an effective and convenient way to stay in touch with your customers. Here are eight top tips for better email marketing. Tip #1: Tell a Story A marketing email doesn’t necessarily have to be about hard sales …

8 Top Tips for Better Email Marketing Read More

Businesses of all sizes provide important goods and services to their customers, but it is important not to put all your energy on just your particular product or service. Your image matters too. That’s why it is important to look beyond what your customers can do for you, but also consider the impact your business …

Strengthening Your Business Through Charitable Action Read More

There is no sense wasting your time and effort writing one email after another hoping these custom-tailored messages will convince customers to pay for your value offering.  However, it also does not make sense to send an email blast to every single person on your email subscriber list.  Generalized emails have the potential to alienate …

The Merits of Automated Email Marketing Read More

Are you looking for a way to drive traffic to your website and improve lead generation? Paid advertising is a great way to increase your site traffic and lead generation, but you have to know how to do it right or you risk losing out on tons of time and money. Here’s what you need …

Best Practices for Google Ads B2B Targeting Read More

You probably already know that it is a good idea to send out marketing emails to your leads on a pretty regular basis. But what if you consistently can’t think of anything to include? The good news is that there is pretty much always something you can say to your email list, even if that …

How to Never Run Out of Email Marketing Content Again Read More

We can all agree that this year has been a little difficult for most industries. However, there have been a few benefits and one is the increase in what digital marketing can do for your business. Our team has compiled a list of things we feel are the best changes to happen over the last …

Top 5 Digital Trends for B2B Marketing in 2020 Read More

Marketing your product or service is all about connection. It is about connecting your business’s product or service with the needs of your current and potential customers. It is about connecting your customer’s practical and emotional components in a way that leads them to you. It is about convincing them that in some small way …

Using Human Faces in Your Digital Marketing Strategy: Is it the Right Move? Read More

You already know that you need to consistently post to your social media accounts to make the most impact and grow your following. But how do you consistently come up with content ideas without getting repetitive or stuck? This problem is fairly common, but the good news is that it doesn’t take too much effort …

6 Ways to Always Have Social Media Content Read More

Launching your new venture has gotten more and more complicated over the past few decades, in large part because the world of public relations has evolved so much and technology is advancing so quickly. Gone are the days when a press release and a killer Kickstarter campaign really brought traction for up-and-coming entrepreneurs. Now the …

Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster Read More

When you run a business, there are a lot of things to remember, and despite your best efforts, sometimes things don’t go as smoothly as you would like them to. There is also the reality that behind every business, there are human beings and human beings sometimes make mistakes. For many, businesses are a bit …

Regaining Customer Trust After Your Company Makes a Mistake Read More

While we are all collectively facing high levels of economic stress and uncertainty, and unemployment is still high, and the end of the COVID-19 pandemic and its impact is nowhere in sight, in the business world, especially in the B2B arena, we appear to be reaching a new kind of “normal”. Many businesses are eager …

Implementing New Marketing Sales Strategies During COVID-19 Read More

Cold emailing has been around virtually as long as the internet itself. Ever since the ability to send someone else a message from the comfort of your own computer came about, there’s been a person out there trying to capitalize on it. That said, there seems to be a great divide between sales teams that …

The Great Debate on Cold Email and Prospect Generation Read More

Keyword density rate, sometimes referred to as keyword saturation rate, is the percentage of the number of times a specific word or phrase appears within a piece of online content divided by the aggregate number of words on the page. As an example, if your piece of content is 200 words and you use the …

The Optimal Keyword Density Rate for Inbound Marketing SEO Read More

The customer journey is a really important aspect of online marketing, but sadly many B2B companies forget this in their rush to have a virtual presence. Thankfully, there is a super easy and free tool to help you get in front of potential clients in an easy and convenient way: Google My Business (GMB). GMB …

4 Ways B2B Companies Should Be Using Google My Business Read More

Have you ever read a blog post or article and noticed that someone else not affiliated with the website wrote it? This is called guest posting or guest blogging and it can be an incredibly helpful tool in your digital marketing plan. Here’s what you need to know about guest posting and how it can …

How Guest Posting is a Great Way to Build Trust with Potential Customers Read More

There’s no doubt that we are all as connected via the internet as ever. However, some B2B companies still haven’t found the right marketing mix between digital and print advertising. The good news is that there are tons of ways you can integrate your traditional advertising with your website and social media platforms. Here are …

Top Ways to Combine Offline with Online Marketing in 2020 Read More

5 Tips for Planning Social Media Content in Advance One of the easiest ways to promote your business is with social media, but you have to have consistency in how often you post. Why? It takes repeated time and effort to grow your following. If potential and current customers see your name pop up in …

5 Tips for Planning Social Media Content in Advance Read More

Many people think of blogs as just something bloggers do to share their ideas. But there is more to blogging than that. Often blogs are things that even non-readers read. It is a way to learn about a product or service. It is a way to gain knowledge about an industry before actually investing time …

Keeping Your Blog Content Fresh and Effective Read More

When it comes to finding vendors for a particular project, the internet is always a popular place to start. However, if you aren’t taking the time to improve your B2B website’s Google position, you might be missing out. Thankfully, we’ve got you covered. Here are five easy ways to improve your search engine ranking. #1: …

5 Easy Ways to Improve Your Search Engine Rankings Read More

Newsjacking isn’t a new marketing concept, but it is one that many businesses get wrong. Used the right way, newsjacking can help you connect with people through current events. Instead, too many businesses — even those who are adept at other marketing strategies — capitalize on current events.  What is Newsjacking?  At its core, newsjacking …

Using Newsjacking to Your Advantage Read More

Are you using email marketing to promote your B2B sales company? If not, you could be missing out on a whole host of benefits. Sending regular emails to your list is a great way to keep in touch, stay top of mind, and provide tons of value. In turn, this can lead to higher sales …

Email Marketing 101: What Your B2B Firm Needs to Know Read More

It is a well-known fact the small businesses are often prone to struggle, yet new businesses pop up every day. When economic downturns happen for various reasons, including a pandemic, one might expect that businesses would struggle more, but that is not necessarily the case. There are many more important factors to consider when it comes …

How an Effective Digital Marketing Strategy Can Help You Rebuild Your Business Read More

Instagram is a major player in the social media landscape. Already the site has over 25 million businesses from around the world that are harnessing its reach. Not surprisingly, there are more than 200 million visits to business profiles each day. Why Make a Business Instagram Account Instagram has proven to be the choice for …

How To Harness Instagram for Your Business Read More

If you were capable of traveling through time five to ten years into the future,  you would likely find augmented reality (AR) and virtual reality (VR) are nearly ubiquitous.  In particular, AR and VR are poised to reshape digital marketing.  Companies far and wide are relying on these breakthrough technologies to present their products and services in …

Augmented Reality (AR) and Virtual Reality (VR) are Changing the Landscape of Digital Marketing Read More

When you first set up your business it is likely that you put a lot into deciding how you want to present yourself to your customers and what you want to offer. It is a time where getting everything “just so” requires a lot of work, but you are excited about the process and it …

Why Active Branding is Vital to Your Business Read More

If you’re like many businesses, you probably want your target audience to include everyone. However, in order to successfully harness social media, you need to be able to first identify your specific audience. Only then can you create a strategy that targets them in a way to connects and engages with them. What is a …

How to Identify and Target Your Audience Read More

Most people who are interested in search engine optimization (SEO for short) understand the importance of adding keywords and key phrases to online content. These keywords should be included at a keyword saturation rate between 0.5% and 3%. However, it is also important to include local identifiers at a similar saturation rate. Let’s take a …

The Importance of Local Identifiers in a SEO Push Read More

Whether you own a traditional business or if the web is the foundation of your business, you can benefit from guest blogging. On the surface, it might seem as though guest blogging is an investment of time and effort unlikely to pay off. However, guest blogging has the potential to pay meaningful dividends in the …

Why Guest Blogging is Worth the Effort Read More

As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending …

Top 5 Demand Generation Marketing Strategies for 2020 Read More

Most shoppers are becoming used to personalization when they shop. While personalization is present more often in the B2C market, B2B companies are beginning to adopt personalization because customers like it. B2B buyers want to add the same personalization to their B2B shopping experience. Other online trends are also becoming part of B2B marketing including …

Measuring B2B Customer Experience Read More

Since the dawn of the Internet, we have all existed in two worlds, the one with earth and brick and mortar, and the one that exists online. Appealing to your customers in both of these worlds is important. Right now, in the midst of social distancing, businesses need to put even more effort into building …

Ways to Update Your Online and Digital Presence Read More

In a recent survey by Folloze, 42 percent of B2B marketing teams admitted that their marketing campaigns aren’t completely personalized. This isn’t because marketers don’t know how important personalization is for marketing. Most marketers believe that customer relationships improve when marketing is personalized. Marketing Personalization for B2B B2B business owners can leverage the influence of …

Humanizing B2B Marketing in 2020 Read More

As a small business, you might not have a dedicated public relations department. Maybe you have a part-time employee who handles the occasional issue that arises. Perhaps you outsource your public relations firm on an as-needed basis to guide you when necessary.  Creating a Successful Public Relations Plan Regardless of your approach to public relations, …

4 Components of a Successful Public Relations Plan Read More

The best time to develop a communication plan that is used during a crisis is to create it before such an incident materializes. Doing so should be right up there with funding your business, creating its mission statement and hiring the talent needed to reach its goals.  It’s Never Too Late Even if your business …

What You Need to Know About Communicating During a Crisis Read More

There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost.  1. Be …

5 Ways to Properly Handle a Public Relations Crisis Read More

In order to become successful, every B2B company needs a solid source of prospects, as it’s next to impossible to promote your services and products effectively without a generous supply of sales leads. While the B2B marketing space used to operate quite differently than B2C companies when it came to marketing, today the marketing strategies …

Four Hacks You Need to Boost Your B2B Sales Read More

When running a busy B2B company you have a lot of important things to do in your day to day operations, and it can be hard to find the time to work on your website. It can also be confusing, as you’ve likely heard conflicting stories about best site-building practices and what tricks can get …

How Does Your B2B Site Rank? Here’s The Four Biggest Factors Read More

There are two important ways that B2B buyers differ from B2C consumers: They generally don’t make personal choices, and they likely will need to defend their decisions to someone up the chain. That means that what works for B2C audiences probably won’t work for B2B buyers. Instead, B2B marketers need to take a unique approach …

The Best Type of Video to Boost B2B Sales Read More

Building a successful startup is no piece of cake, which is why out of every ten startups, only one will succeed. Those aren’t good odds. If your company is to stand any chance of being a success, it could pay to keep the premise of K.I.S.S. in mind. A great strategy for reducing conflict, saving …

Simplicity: The Secret to B2B Startup Success Read More

Entrepreneurs know they need to stand out when marketing to consumers and large companies, yet while they tend to create engaging, hilarious, and often viral B2C campaigns, they tend to stay safe with B2B marketing. Why is that? It’s likely, that they, like many other people, tend to think B2B marketing needs to be serious …

Four Ways to Take Your B2B Marketing From Boring to Beguiling Read More

While content marketing is undeniably one of the best tried-and-true ways B2B companies can generate leads, many entrepreneurs (and established businesses) struggle with creating a successful content strategy. A blog is one of the most essential components of any business website, and creating consistent content is a key element in boosting your search ranking. You …

Creating Compelling Content: Three Ways to Bring More Views to Your B2B Blog Read More

Customers today are looking for faster, more rewarding experiences, and that expectation of speed and convenience in B2C industries raises expectations in the B2B space. Your B2B brand will reap many benefits if you put generous time and effort into the types of customer experience strategies successful B2C brands employ every day. In the past, …

Top Tips for Creating a Winning B2B Brand Voice Read More

If you type “How to Market My Business” in Google, you’ll get a wealth of search results with information about how to reach public consumers. However, as a business that supports, supplies, or provides products to other businesses, that information won’t be particularly helpful. B2B companies that sell office supplies, products, services, or marketing tools …

Five Ways to Help Businesses Find Your Services Read More

As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand …

Four Tips for Creating Share-Worthy Brand Experiences Read More

Now that most B2B marketing relies heavily on digital technology for almost every aspect of marketing, including securing leads, liaising with customers, and managing diverse business data, it makes sense that the people in charge of choosing and managing that technology should begin having a more fundamental role of operating businesses. The Chief Marketing Technologist …

What Is A Marketing Technologist, and Why Does My Brand Need One? Read More

When it comes to running a successful business, reputation is everything. Not only does having an impeccable reputation help potential customers find you, but it also influences whether they will choose your product or service, as well as whether they will recommend you to family and friends, or whether they’ll warn them to avoid your …

Negative Reviews? How to Transform Them Into Positive Experiences Read More

It’s pretty easy nowadays to quickly create websites, blogposts, emails, ebooks, and other content assets. But when considering your online reputation, it’s crucial that any materials, communications, images, and content be vetted thoroughly for brand consistency. Your brand messaging should build awareness of your product or service, and should nurture trust and loyalty in your …

Maintaining a Consistent Online Status: Key to Presenting Your Brand Read More

While video content production for marketing is trending, don’t make the mistake of overlooking how important having a company blog is. As a content strategy, blogging is excellent for providing your target audience and present customers with content that informs, while allowing you to hone your brand messaging. There are many reasons why maintaining a …

Ways Creating a Company Blog Really Pays Off Read More

American Psychological Association research reveals that when work is meaningful, workers are motivated, engaged and happy with their jobs. Meaning and purpose elevates our days and makes mundane tasks special. When we have a “why” behind what we do, the work is easier—and often more successful. The same is true with marketing. So many companies today focus …

Why It Matters To Add Meaning To Your Marketing Read More

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million …

Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019 Read More

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical …

Facebook Buys AR Startup Building A 1:1 Digital Map Of The Physical World Read More

While any successful B2B brand has a Facebook page, engagement on the social platform has dropped significantly, which is a trend that can worry companies who rely on the network to engage with prospective customers, drive traffic, and boost sales. However, if your company has noticed that it doesn’t seem like your followers are receiving …

Top Methods To Ensure Your Followers See Your Facebook Updates Read More

In the age of the Internet, digital marketing is one of the most cost-effective routes B2B companies of all sizes need to use to make themselves more visible to their target audience. However, considering that running a business is expensive, you may hesitate to jump into investing in online marketing. The good news is that …

What Investment Do I need to Create Quality Online Marketing? Read More

Social interaction and online content are becoming increasingly important for any B2B company when it comes to consumer spending and buyers’ purchasing choices. As a marketer, you create online content with the goal of engaging with your target audience and persuading them to purchase your product, brand, or service. But consumers of the internet age …

How to Find the Perfect Influencer to Partner With Read More