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We help our clients navigate the ever-changing marketing landscape with creative solutions and thought leadership.

5 Ways to Better Automate Your B2B eCommerce

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. Gone are the days when B2B marketing exclusively used physical, hard-copy catalogs and collateral direct mail from brick-and-mortar stores. Blame it on COVID, or maybe just […]

5 Tips for Smart Marketing on Smartphones

Channel Marketing, Digital Marketing

A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself […]

Tips on Outlets to Contact for Your Public Relations Strategies

Channel Marketing, navigate the channel

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Ideally, you won’t just have a list of outlets, but of people with whom you’ve built a trusting relationship. You are trusted to deliver newsworthy and accurate […]

cross channel marketing for your promotional goals graphic

Why Cross-Media Marketing is a Good Fit for Your Goals

B2B

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels? That can be a company’s plan, but when cross-channel marketing goes awry because its poorly […]

The Top Platforms for eCommerce

B2B, Digital Marketing, eCommerce

You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some […]

Best Practices for Google Ads B2B Targeting

Digital Marketing, SEM

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. The catch is that you need to know how to do it right or you risk losing time and money. Here’s what to understand about incorporating Google […]

innovative B2B construction marketing strategies header image

4 Innovative B2B Construction Marketing Strategies

Building Industry, Channel Marketing, navigate the channel

The construction industry continues to grow, but you may feel as though it’s shrinking, as new competitors are part of the growth and additional construction companies may be squeezing in on your business or company. Your day is probably filled with paperwork, team management, legal proceedings, raw materials and parts purchasing, and budget balancing, so […]

4 Things You Need to Know About Search Engines

SEM

If you’ve ever wondered how a website can rank well one moment and completely lose steam soon after, you’ve probably encountered a search engine update. This seems to happen frequently, whenever Google (Google’s algorithms update two to three times a day), Bing, and Yahoo adjust how they allow certain pages to rank on their platform. […]

3 Trade Show Booth Tips to Keep Top-of-Mind

Business, navigate the channel, Tradeshow - Events

A trade show provides your business with the opportunity to capture the interest of a captive audience already interested in what you have to offer. This is not to diminish the importance of designing the right trade show booth. Even though its attendees are interested in the theme of the trade show, you still need […]

Jacob Frese Brings His Digital Marketing Specialty to ER Marketing’s Digital Team

News

Kansas City, Mo. – ER Marketing is pleased to announce Jacob Frese joined the agency as Director of Digital. Frese was most recently a digital marketing specialist with a national company that addresses insurance needs for small business owners. In his role, he built and implemented strategies for SEO and PPC, organic and paid social […]