Marketing Strategy Services

Full-Service Marketing Strategy

An effective marketing campaign doesn’t start with a list of tactics, such as developing a new website, create a dozen pay-per-click or video ads or distribute six news releases. Too often clients and marketing agencies get caught up in all the things they can do and fail to determine why they should do them and what they want to accomplish.

measuring the success of your marketing campaign: key metrics to track white paper er marketing

Measuring the Success of Your Marketing Campaign

Our Process

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Discovery

Discovery starts with a collaborative research and analysis process. As with any marketing effort, we work to uncover a client’s goals, internal or external challenges, metrics for success, audience demographics and psychographics and areas of discomfort.

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Creation

We build a marketing plan, understanding a client’s goals and comfort level with technologies and tools. We create buyer/customer personas to bring our target audience to life. We identify what media or tools are appropriate for the target audience.

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Implementation

Marketing implementation is when we take a client’s marketing plan, assign the appropriate team members to complete tasks, such as creating assets, that work toward a client’s goals and execute the plan.

The Right Marketing Strategy Agency

Some clients, and even people within the marketing sector, tend to conflate advertising campaigns with marketing campaigns. But they’re not the same thing. Advertising is a function of marketing, along with branding, sales promotion, public relations, personal and direct selling. We look at the whole picture, research the client competitors, and a client's specialty within the industry and target audiences. We then include whatever marketing elements are needed to achieve a client’s goals.

Let's get together to talk about your goals, story and how we can help you bring to life real results.

Content Development

Content development is among our favorite concentrations. For us, it includes:

Blogs

We love what a well-written and structured blog can do for a client. Regular blog posting builds client specialty and leadership and—if thought leadership is a goal—social proof. Blog content, including images, can boost rankings and enhance website authority. Blog content can be used for social media, particularly if a client wants to educate audiences or build trust and credibility. By clustering topic blogs through internal linking, we can help a client create greater authority in Google’s algorithms, which increases SERPs.

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Case Studies

We use case studies to promote a client’s business or company and help our clients build credibility with their customers. Case studies have been around for years, but their longevity is because they work.

Positive outcomes from case studies—and sometimes even negative ones—prove how a product or service can solve a problem. They provide scope and context around an issue, which inherently builds greater credibility than a client buying an ad that says, “We’re a great solution.” Case studies are particularly valuable in B2B marketing, as a majority of B2B buyers look to case studies during their buying or selection process.

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Infographics

Infographics are graphical representations of data (images) that include statistics and easy-to-digest charts.

Almost any information can be translated clearly in a visually arresting graphic design. (We call your attention to airport icons.) By branding infographics, we can help clients reach brand association goals.

Remember also that Google includes visuals in its keyword rankings and infographics hit all the buttons. Google Images, anyone?

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Videos

This seems self-explanatory. Video is easily one of the most commanding ways to learn, gather information, entertain and build awareness and association. We do video. All the video.

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Whitepapers

We create whitepapers to help clients educate their audiences about a particular issue, or explain and advocate for a particular methodology. We think of them as information-dense problem-solving manuals. (Except not boring and hard to read.) We encourage clients to use gated whitepapers, so they collect some contact information from which a client can generate leads.

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Podcasts

Not everyone appreciates a good audio story, but those who like to live and learn via an auditory path can connect well to podcasts. Podcast transcripts, particularly Q&A format, can live on a client’s website and provide blog or social media content.

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Let's get together to talk about your goals, story and how we can help you bring to life real results.

We Build Brands That Build

We start every marketing campaign with a client’s goals and purpose for it. After that’s determined, through research, conversation and reflection, we outline the path we see as effectively getting a client to those goals.

Your Marketing Goals

Perhaps the goals are connected to driving new consumer growth, or customer retention and loyalty. Perhaps the goals are as simple as awareness or association, or they’re fused with overall brand expansion into new markets. We work with clients to isolate, as specifically as possible, what their marketing goals are to start.

 

Multi-Channel Marketing

We are a full-service marketing strategy agency with seasoned professionals in all areas that serve clients. Depending on client goals and objectives, we build marketing campaigns for products, brand development, email, user-generated content, direct mail, public relations, affiliate, acquisition and paid advertising.

Building with the Best

We're only as good as those we've partnered with-that's why we seek to partner with the best.

Building with the Best

We're only as good as those we've partnered with-that's why we seek to partner with the best.

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