Let’s face it. Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. After all, they are what really determines whether your company is profitable or not, right?
But finding the right cadence for creating excellent buyer experiences can be a bit difficult if you aren’t sure where to start. Thankfully, our team of experts is here to help. Here are seven boxes your product should check in every buyer’s eyes. (Hint: They should all be a yes!)
1. Does the Product Meet the Customer’s Needs?
The most important question any manufacturer needs to ask themselves when developing a product is whether that item truly meets the customer’s needs. If it does, think about how this happens and the steps you can take to make that resolution even better.
Sometimes this means taking extra steps in improving product design. In other instances, it might be developing an additional accessory or item to go along with the original offering. Put simply, people buy things they want and need. If your item doesn’t check off this box, you might not be on the path to manufacturing success.
2. Is There a Value Beyond Price?
Another important factor to consider when thinking about your buyer is if the product offers a value beyond price. After all, the lowest cost isn’t always best — but neither is the most expensive.
Manufacturers that excel in this area do a great job of communicating that the item offers more value than just a monetary cost. For example, if the customer has a perceived value that a product can help them accomplish a task, provides durability, or is attached to a well-known quality brand, they’re more willing to make a purchase.
3. Does the Customer Service Team Meet Their Needs?
When it comes to providing a superior customer experience, your support team plays a huge role. While you would hope that there would never be an issue with an order or other problem, these things do happen, and sometimes it is necessary to get in touch.
If your customer service goes above and beyond, your customers are more prone to have a great view of your company and product. In the end, this means they’ll likely come back as repeat buyers when it is time to make another purchase.
4. Does the Manufacturer Offer a Strong Digital Customer Experience?
These days, it isn’t all about the physical aspect of purchasing an item. Today’s consumers and business-to-business clients want a digital experience, too. So, how do you provide this?
To start, you can have a strong website that offers the end user plenty of tips about how to use the item, answers to frequently asked questions, and more. Even videos with behind-the-scenes information on how a product is made or where items are sourced are great ways to extend the customer experience online. The key is to offer strong content with a buyer focus.
Then you can add a QR code or website address on the product packaging to bridge the digital and offline experiences. Think of it as giving a free class or presentation on the best way to use your product without having to be directly in front of the customer.
5. Does the Item Offer More Than the Competition?
The answer to this question should always be a yes. If your product isn’t one of the best on the market, it might be time to adjust like we mentioned above.
However, there are times when it is possible to not have the top design and still delight your customers. How? Well, if you offer a great mid-range product, you might the perfect fit for their needs anyway.
Taking stock of where your item fits in the bigger landscape of your industry or niche is a good way to spot anywhere you can make changes, use marketing to convey the value of your product, and more.
6. Is the Product Durable?
Part of offering value is creating a reputation for durability. If an item is considered one-time use, then this might not be such a big deal. But if you offer something designed to last for years or decades? Then your company really needs to ensure that happens or risk your reputation.
Having a solid quality control plan is usually the preferred way of checking to ensure certain standards are met. In addition, you might opt to have an entire quality management team that focuses on ensuring each item that goes out with your logo on it is up to your organization’s high standards.
7. Has the Manufacturer Made It Clear What Happens After the Sale?
Finally, it is important to make it clear to the buyer what happens after the sale. This is especially crucial in a B2B marketplace, where your customer is likely to make an additional purchase in the future.
Depending on your industry, this might mean having an email marketing list for specials and deals. Or it could involve having a sales team member follow up with a phone call to ensure satisfaction. Either way, make sure you have a plan for what happens after a purchase is made.
Conclusion: Focusing on Customer Satisfaction in Your Manufacturing Business
For any manufacturing company, focusing on customer satisfaction is a crucial part of growing your business. Those that do this often reach success, while those who ignore it are often left behind by the competition. With these seven tips in mind, now is the perfect time to decide how to improve your product and ensure each box gets a yes from your target market.