You probably already know that it is a good idea to send out marketing emails to your leads on a pretty regular basis. But what if you consistently can’t think of anything to include?
The good news is that there is pretty much always something you can say to your email list, even if that means getting a little creative in the process. Here are a few ideas on how to never run out of email marketing content again.
1. Get Specific On What Your Customer Needs
When it comes to email marketing, the end goal is to really get them to open up your message each time one appears in their inboxes. To do this, you need to get really specific on what your customer needs and then tailor your message around that central idea.
Need an example? Maybe your company makes widgets specific to the manufacturing industry. Use your email marketing to talk about how that widget works and why it is better than any of the other widgets on the market for solving a particular problem. Or you can discuss that problem and why it is such an issue for your customer companies. Don’t be afraid to get detailed!
2. Choose a Product to Highlight
Never run out of email marketing content again by simply choosing a product to highlight. If you have a few popular items, write up a few paragraphs about why they work and the reason they are such a good buy. If you manufacture items, describe how the product is made. Add in photos for an extra level of professionalism.
Also, this doesn’t even have to be a specific product that you offer. You can also use a supplier business, especially if that particular manufacturer makes numerous items in your catalog. And, if your business is in a service trade, you could even discuss what the service is and why it is so important to your end customer.
3. Think About Holidays or Important Times of Year
Every niche has a time of the year where work is steadier or there is a bigger demand for what your business offers. Use this to your advantage by planning your email marketing content to reflect these times.
For example, if your customers are typically busier in the summer, make sure you highlight this in your content. Write about understanding their struggle to find enough time or deal with a specific problem that your company can help solve. The more you can relate to what your customer is currently doing or what is going on in the industry, the better off you’ll be in capturing their attention. Further, it will position you as an expert in the industry.
Wrap Up: B2B Email Marketing
Email marketing is a great way to stay in touch with your leads in a B2B environment. However, where many companies struggle is with continually coming up with content to fill their send calendar. These three tips mentioned above should give you a good start and help ensure you never run out of ideas again.
