Websites

Get Your Organic Traffic Soaring By Performing a Marketing Content Audit

Do you know how well each piece of content and page on your website is performing? While it may take time, dedication, patience, and a bite out of your budget to conduct a thorough B2B content audit that provides deep, relevant information, it is essential to help you make decisions about your future content marketing…

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Five Reasons to Rethink Your Call to Action

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

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Top Digital Marketing Mishaps and How to Solve Them

    Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. While digital marketing continues to improve and empower the way businesses interact with…

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4 Questions Small Businesses Should Ask About Your Website

  In some ways, the features that make a website a good website vary from one small business to the next. Every small business serves a unique market, and your website should reflect that. But there are a few key basics that every small business should demand in their website regardless of market if you…

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Wireframing: Yes, You Can! (And Should)

The Blueprint for Web Success   Guest Contributor: Bradley Williamson, Interactive Developer In putting together a new website or app, there are many business decisions to be made along the way. Sometimes businesses are tempted by change for the sake of change, adding in tech just because it’s cool, or a “modern” design just because…

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Concoct the Perfect Recipe for B2B Personalization

B2B Buyers Seek Personalization Efforts   It is no secret that personalization is essential when marketing to B2C buyers. In fact, according to a recent article, 80% of marketers believe personalized content is more effective. So then why is there a lack of personalization within B2B marketing? This is something that those in highly personal…

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3 Reasons to Renovate Your Website (And 3 Sites That Are Getting It Right)

An Outdated Website May Have Bigger Consequences Than You Think   Guest Contributor: Chris McCutcheon, Interactive Manager Websites. We see and interact with them every day, and it seems there is one for just about everything. As an interactive manager at ER Marketing, I’ve seen it all when it comes to websites—the good, the bad, and…

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Content Marketing & SEM: Stats Any B2B CMO Should See

Why Content Marketing Should Be Part of Your Digital Strategy   Content marketing. Heard of it? If not, you probably haven’t been reading much Navigate-the-Channel. We’ve spoken a lot about how content is an incredibly effective B2B strategy to provide more information to customers at the early stages of their buyer’s journey, establish companies’ trust…

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Lead Attribution & the Customer Journey (Part 1)

Use the Data Available to You to See the Whole Picture Guest Contributor: Corey Morris, Digital Marketing Director Lead attribution and the customer journey. Yes, these are two of the most commonly used buzzwords in digital marketing right now. This is not a lazy blog post to latch onto what others are saying and to give…

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SMX West Recap

Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with…

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Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.