The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process…Read More
Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…Read More
Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos…Read More
When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. However, there are certainly other video hosting websites that exist. In fact, there are certainly occasions where an alternative site may make more sense for a certain video or series of videos. If you’re looking…Read More
Content marketing is here to stay. According to a report by Smart Insights, content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical Relevant,…Read More
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