Uncategorized

Speaking Creative: 6 Tips for Efficient Revisions

  Guest Contributor: Matt Hillman, Creative Director If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide …

Speaking Creative: 6 Tips for Efficient Revisions Read More

Why B2B Marketers Could Learn Some Things From B2C Brands

  B2B and B2C are too often seen as completely separate and distinct modes of business. As consumers become bulk buyers and large companies demand more personalized service, however, business practices are overlapping between the two disciplines more and more. There are quite a few things that B2B marketers could learn from the consumer marketing …

Why B2B Marketers Could Learn Some Things From B2C Brands Read More

Top 5 Content Marketing Trends for 2017

  Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as …

Top 5 Content Marketing Trends for 2017 Read More

How Much Can You Automate Your Business in 2017?

  Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making. However, many experts are questioning the wisdom of over-automation. Using only automation techniques …

How Much Can You Automate Your Business in 2017? Read More

Emerging SEO Trends that Affect Your Content Marketing

  Search Engine Optimization (SEO) is a constantly changing field due to upgrades in search engine technology and operational changes at Google. Although Google isn’t the only search engine, the company drives most of the rules and practices that SEOs follow. Google’s primary focus for search is to provide the best possible results for user queries. …

Emerging SEO Trends that Affect Your Content Marketing Read More

Handling Disruption in the Building Materials Industry as a CMO

  Your CMO is responsible for staying abreast of real-time changes in consumer behavior, the business environment, social norms and new technology. We are living in an age of disruption that is only multiplied in niche industries such as building materials. Every direction is a new disruption, yes, but all of the changes are also …

Handling Disruption in the Building Materials Industry as a CMO Read More

Scroll to Top