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6 Lessons from Steve Jobs for Building Product Marketing

As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking …

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5 Simple Things That Are Hurting Your Building Products Marketing

Simple things may be harming your brand and insights for what you can do. How many of them are keeping you from reaching your audience effectively? Here’s a simple audit for building material marketers: 1. Multiple Messages: To get your brand noticed and sales growing, all your marketing needs to move in the same direction; …

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