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Tap into the power of social media video marketing for your building products

By Renae Gonner / June 21, 2018 / 0 Comments

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great…

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Don't Forget the Conversation!

By Renae Gonner / May 17, 2018 / 0 Comments

When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry. Why? Consider these four reasons why…

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What Does the B2B Marketing Landscape Look Like in 2018?

By Elton Mayfield / February 27, 2018 / 0 Comments

  All marketers must look for insights that speak to the future, and the B2B marketer has a tougher job than most. Because sales are to scale, mistakes look bigger than they actually are. A lack of vision hurts immensely because there are fewer sales to be had. It is very important for the B2B…

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Is Quora's New Ad Program Really Good for B2B Marketers?

By Elton Mayfield / February 6, 2018 / 0 Comments

  Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks…

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Our Take From Cleveland: #CMWorld Day Two

By Renae Gonner / September 9, 2016 / 0 Comments

Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out.  Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and awesome…

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Top 5 B2B Social Media Marketing Myths

By Elton Mayfield / July 26, 2016 / 0 Comments

  Social networking is a large part of most people’s lives. But we don’t always know how to make it a part of our lives as B2B marketers. If you are not on social media or if you are not having strong results, you may have fallen prey to one of these common social media myths.…

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Take Your B2B Offense Up A Notch

By Elton Mayfield / July 8, 2016 / 0 Comments

How to Create Effective Presentations and Repurpose Content   I am a big Kansas City Royals fan, and I love the game of baseball. The other day while I was watching a game, I realized just what it was that made the Royals such a relentless team. Although it may be better known for its…

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Learn Something New from These B2B Marketing Accounts

By Renae Gonner / March 15, 2016 / 0 Comments

Your B2B Crash Course Is Just a Follow Away Guest Contributor: Jenee Meyer, Office Administrator After 15 years building my career in advertising and account service, I took 14 years off to be a stay-at-home mom. Needless to say, my focus changed dramatically. Snacks and play dates became much more important to me than Facebook,…

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