Trends

Four Business Trends That Will Dominate 2019

By Renae Gonner / January 11, 2019 / 0 Comments

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…

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Adding Low Cost Video to Your Digital Marketing

By Elton Mayfield / November 20, 2018 / 0 Comments

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…

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Are You Using Your AI to Target Properly?

By Elton Mayfield / November 6, 2018 / 0 Comments

Artificial intelligence (AI) is fast becoming a staple of marketing campaigns of all sizes. There is definitely something to be said for the ability to automate and target aspects of your brand marketing, especially if you do not have the manpower to do these things through labor. The concept of machine learning is another popular…

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8 New B2B Marketing Trends to Take Advantage of in 2018

By Elton Mayfield / September 4, 2018 / 0 Comments

The world of B2B marketing is changing constantly, particularly in the modern era of social media, audience analytics, and automated ad tech strategies. Your brand needs to stay ahead of these changes in order to successfully reach your audience, especially now that consumers are savvier and more likely to be skeptical of advertising. Here’s how…

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Should Augmented Reality Be Part of Your Digital Marketing Strategy?

By Renae Gonner / June 12, 2018 / 0 Comments

Augmented reality became really popular a few years ago when Pokemon Go came out. It was the first time that an augmented reality game was available and popular. Since then, there have been a lot of advancements in the augmented reality space. People are even watching live sports games from their living room and seeing…

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3 ways to update your trade show booth displays without completely replacing them

By Elton Mayfield / May 31, 2018 / 0 Comments

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…

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Don't Forget the Conversation!

By Renae Gonner / May 17, 2018 / 0 Comments

When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry. Why? Consider these four reasons why…

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3 Digital Marketing Trends to Watch for in 2017

By Elton Mayfield / December 9, 2016 / 0 Comments

  2017 is right around the corner which makes now a great time to assess your digital marketing strategy. Because digital marketing evolves on a continuous basis, it’s vital to be in the know concerning the latest trends and upcoming features. Here’s what to expect during the year ahead. Mobility Continues to Dominate Whether a…

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3 Tips for Using Video to Market Building Materials

By Renae Gonner / July 21, 2016 / 0 Comments

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep…

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IBS 2016: “The New Big Thing” Is…

By Elton Mayfield / February 23, 2016 / 0 Comments

My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps…

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