Some digital marketing trends we saw the very beginning of in 2018 are scaling up in 2019. And while some traditional digital marketing strategies B2B businesses have employed over the last decade are still valid, new technologies and search engines are requiring new marketing techniques from businesses. One reason is that traditional internet search on…Read More
Creative marketing is a must for companies in all industries, including industries that you may not think need creativity. The truth of the matter is that everyone has increased choice in today’s marketplace. In order to get anyone’s attention, even in so-called “boring” industries, you need to make your business stand out. What is the…Read More
Have you learned about the most popular buzzword in the marketing lexicon outside of “AI”? It is “continuous improvement,” and it is almost as important as AI. Some experts consider it more important. Continuous improvement is actually a concept that reaches beyond marketing, but so does AI. However, it is so applicable within the discipline…Read More
Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…Read More
Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…Read More
Artificial intelligence (AI) is fast becoming a staple of marketing campaigns of all sizes. There is definitely something to be said for the ability to automate and target aspects of your brand marketing, especially if you do not have the manpower to do these things through labor. The concept of machine learning is another popular…Read More
Augmented reality became really popular a few years ago when Pokemon Go came out. It was the first time that an augmented reality game was available and popular. Since then, there have been a lot of advancements in the augmented reality space. People are even watching live sports games from their living room and seeing…Read More
Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…Read More
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